Apple’s latest products are now on sale. From the moment the Apple Store opens wherever you are, you’ll be able to buy new iPhones, AirPods and Apple Watches. Here’s the what, when and how much.

iPhone 16 Release Date: Onsale Date And Time

Apple Stores are opening early today and while the block-busting lines are no longer a thing now so many purchases are done online, expect an atmosphere bordering on the euphoric and big applause as the first people walk through the door.

The date is Friday, September 20 and the opening time, for all Apple Stores, is 8 a.m. in your time zone!

iPhone 16 Release Date: The iPhones

There are four iPhones on sale now, the iPhone 16, 16 Plus, 16 Pro and 16 Pro Max. You can read my review of the iPhone 16 and iPhone 16 Plus here, and the iPhone 16 Pro and iPhone 16 Pro Max here.

The new and noteworthy features on all the models are a new and very helpful Camera Control button, an improved, tougher glass on the front, the second-generation Ceramic Shield, better cameras and the capability to support Apple Intelligence, Apple’s big take on AI (which is coming in October). Oh, and bigger batteries and longer battery life all round.

The iPhone 16 and 16 Plus come in superb bright new colors with an upgraded design. They have a better Ultra Wide camera which facilitates macro shots. On the main camera there’s a clever system that creates an optical telephoto 2x zoom on the main by cropping into the central 12 megapixels on the 48-megapixel sensor, first seen last year. Prices start at $799.

The iPhone 16 Pro and 16 Pro Max have a new Ultra Wide camera, too, this time boosting the sensor’s resolution to 48 megapixels. And the 5x zoom equivalent telephoto camera is now on both sizes of Pro. The Pro costs from $999, the Pro Max from £1,199.

iPhone 16 Release Date: Apple Watch

Along with four iPhones there are two new Apple Watches, well one-and-a-half maybe. The Apple Watch Series 10 is the slickest-looking Watch yet (read my review here) and has the biggest display yet on the 46mm model. It introduces sleep apnea monitoring, faster charging, a display with better usability and is updated every second in standby mode. It’s also the thinnest Apple Watch yet. Prices from $399.

The half-release is Apple Watch Ultra 2 from last year now reissued in a frankly gorgeous black finish that looks sultry and sophisticated. As before, this costs $799.

iPhone 16 Release Date: Apple AirPods 4

Two new versions of regular AirPods go on sale today, too (reviewed here). One has active noise cancellation, $179, the other doesn’t, $129. But both are significant upgrades on what came before and the entry-level especially is very appealingly priced. And they come in the smallest AirPods case yet.

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