In a TV world where most brands’ takes on OLED screens are more or less variations on a theme, Loewe’s Stellar range truly is something different. Thanks to Loewe’s status as the only European brand allowed by LG Display to work with its OLED panels at the ‘open cell’ level of production, the flagship Stellar sets can be manufactured on Loewe’s own production line in Kronach, Germany featuring both an ultra-slim profile and a backing sheet that’s uniquely made of concrete.
While the Stellar sets have always looked impressive, though, Loewe has now managed to take the concept to a whole new level by adding a vast new 97-inch model to the range. And having seen this new king-sized Stellar model in the flesh, I can confirm that far from looking like some awkward expansion of a design that on paper might struggle both aesthetically and technically to stretch so far, the Stellar 97 actually feels in many ways like the design’s ultimate realization.
The huge 97-inch screen still delivers a native 4K resolution, of course, as well as compatibility with the HDR10, HLG and Dolby Vision formats – including the Dolby Vision IQ Precision Detail system, which adjusts the picture to compensate for your room conditions. The pictures produced by Loewe’s picture engine looked impressive on the demo sample, too – bright, colorful and rich in contrast – despite the 97-inch Stellar not benefitting from the same premium micro lens array OLED panel technology sported by the smaller 55, 65 and 77-inch Stellar models. (For the simple reason that 97-inch MLA OLED panels are currently not available to any TV brand.)
While the raw enormity of the Stellar 97’s screen and pictures is of course a sight to behold, though, it’s the look and build quality of what the screen is set in that really helps Loewe’s flagship model stand out from the fast-growing circa 100-inch TV crowd. The screen’s frame is finished in brushed aluminium with precision diamond-cut edges, for starters, while a sleek speaker grille made from acoustic fabric sits across a forward facing integrated sound bar that runs across the full width of the TV’s bottom edge.
The model I saw was attached to a gorgeous grey floorstand mount, too, where the TV sits on the top of a pole supported on a striking cross-shaped support – though Loewe actually recommends that the TV is mounted instead on either a smaller version of the floorstand designed for desktop placement, or on a specially designed “hidden” wall mount specially designed to support the TV almost flat to your wall, complete with ultra durable VESA mounting points.
The set’s connections are all discreetly concealed on the Stellar 97, too, with a smart cover system and side AV tunnel system providing comprehensive integrated cable management.
The Stellar 97 also retains the Loewe magic.light feature of the original smaller Stellar models, where a subtly integrated strip light along the TV’s bottom edge casts out light at a brightness level of your choice in either a warm, white glow or any color across the full rainbow spectrum.
While the Stellar 97 is still remarkably slender round the back for such a huge screen, the only disappointment, if you can call it that, about its design is that it doesn’t retain the distinctive concrete backplate of its smaller siblings. The real aluminium rear panel it gets instead, though, still maintains an ultra-premium feel.
Smart features are provided on the Stellar 97 by the VIDAA operating system, which provides a pretty comprehensive range of the world’s most popular video streaming services, while the audio system tucked behind that huge ‘soundbar’ ups the power to a colossal 300W from the already potent 200W provided by the 55-77-inch Stellar models.
The 97-inch Stellar TV recently picked up both iF and Red Dot Design Awards, and is set to launch this month in the UK and Europe, priced at £29,999/€29,999.
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