Innovative AV brand Philips has taken the wraps off its new TVs for Europe in 2025 — and it looks set to be its most diverse and extensive range for years.
Sitting at the top of Philips’ new TV avalanche, as we’ve come to expect, are a pair of no-holds-barred OLED series. Both the OLED+950 and OLED+910 series will deploy the new four-layer “Primary RGB Tandem” OLED technology also being used on flagship OLED TVs from LG and Panasonic for this year, meaning we can expect them to produce even more brightness than the brand’s 2024 OLED flagships did.
In fact, Philips (which is now owned by TP Vision) claims the new panel technology – which it describes as META 3.0 – enables the OLED+950 and OLED+910 series to hit peak and full-screen brightness levels of 3700 nits and 350 nits respectively – despite also reducing power consumption by an estimated 20%.
The new panels can also cover a claimed 99.5% of the DCI-P3 color spectrum used in most HDR mastering, while reducing onscreen reflections.
Both TV series will carry the latest version of the Google OS smart system, and four-sided versions of Philips’ unique Ambilight technology, where LEDs behind the screen cast out halos of colored light capable of tracking the color content of the film or TV show you’re watching. The OLED+950 and OLED+910s will also both feature an updated version of Philips’ Game Bar gaming interface – complete with a new game auto detection system where the TV can detect a game title and apply a stored individual image profile to it.
Both of Philips’ new top-line OLEDs will benefit from the latest (9th generation) version of Philips’ P5 AI processing, complete with a number of new enhancements to its already extensive range of AI-boosted picture optimization features. A new Adaptive Intelligence element, for starters, adds to Philips’ previous content classification system the ability to ‘learn’ from additional image data, such as trained in-frame analyses, Metadata, source information, full frame analysis, environment sensing, and what Philips calls “big data learnings”.
A new Specular Highlight enhancement further improves Philips’ already spectacular OLED contrast performance by more intelligently accentuating bright details in high dynamic range images, while a new AI Adaptive Gamut Enhancer optimizes colors – especially with Rec709 sources – to make them appear more vibrant (but without affecting skin tones.) You can adjust the potency of this color enhancement feature, too, rather than having to live with whatever Philips’ engineers thinks looks good.
The new P5 AI engine additionally features a new third generation of Philips’ impressive AI Machine Learning Sharpness enhancement system, a new fourth generation of the brand’s AI Smart Bit Enhancement algorithm for improved color blending and performance, and a new fourth generation of the AI Perfect Reality feature for converting SDR to HDR.
There are, of course, some differences between the OLED+950 and OLED+910 series. Starting with the fact that the OLED+910 design sees a forward facing speaker bar running along under its screen, while the OLED+950 does not. In fact, the OLED+910’s Bowers & Wilkins-designed audio system features front-firing left, centre and right channels, with each channel delivered by two 30mm x 50mm mid-range drivers plus a 19mm titanium dome tweeter. The tweeters feature Bowers & Wilkins’ famous “Nautilus Tube” design, and each speaker is acoustically isolated within its own rigid enclosure.
The front-firing channels are supported on the OLED+910s, too, by a 75mm subwoofer and four passive radiators.
Bowers & Wilkins claims that all of the OLED+910 drive units have been improved over previous Philips TV audio collaborations by optimising their manufacture to further tighten tolerance, reduce driver variability and improve component quality. Resulting, it’s claimed, in a system that can be driven harder without lower distortion to produce a large, accurate (the performance of the TVs’ Dolby DSP module has also been improved), room-filling sound. An impressive 81W of total power is on hand to spread across all the OLED+910’s carefully crafter speakers.
The soundbar running along the OLED+910’s bottom edge is covered in a premium grey Kvadrat Audiomix cloth designed to match the grey diamante angled feet the screen sits on.
The OLED+950s’ big selling point is that they use a two-chip implementation of the P5 processing engine, giving the TV more power to deploy in optimising picture performance in real time. This set, in other words, should deliver the peak version of Philips’ latest OLED picture quality. The OLED+950 also gets an extra gaming feature in the shape of a Minimap Zoom utility.
While its sound system hasn’t been designed with Bowers & Wilkins and doesn’t carry forward facing speakers, its 2.1-channel configuration does still benefit from 70W of power, two-way left and right speakers with accurate digital crossovers, and a triple ring, rear-facing bass driver backed up by four passive radiators.
The OLED+950s will go on sale in September, in 65 and 77-inch screen sizes, while the OLED+910s will be available from June in 55, 65 and 77-inch sizes.
The OLED810s
Moving further down Philips’ 2025 TV range brings us first to the OLED810 series. Set to launch in June in 42, 48, 55, 65 and 77-inch screen sizes, these sets will feature the latest OLED_EX panels (without the brightness-enhancing four-layer structure of the flagship models), the new 9th-gen P5 AI processor, a 70W 2.1-channel audio system (except for the 42-inch version, which only gets 50W) and three- rather than four-sided Ambilight.
New OLED760s, meanwhile, will launch in May in 48, 55, 65 and 77-inch screen sizes. These will be built on ‘improved’ OLED_EX panels, and will again get a three-sided version of Ambilight. They will step down to the 7th-gen version of P5 AI processing, though, and switch from Google TV to the latest version of the Titan OS smart system. This Titan platform will feature the improved Game Bar 2.0 system, now offering access to Blacknut and Boosteroid Cloud Gaming services.
Philips also stresses that the OLED760s are FreeSync Premium compatible with 48-120Hz support across all four of their HDMI connections.
The new LCD models
The OLED760s mark the end of Philips’ 2025 OLED series, as the MLED950 series switches to Mini LED lighting. Available in September in 65 and 75-inch screen sizes, the MLED950s get the 7th gen P5 AI processor, Ambilight Plus, an immersive 60W, 4.1-channel sound system, and the latest Titan OS smart system. Philips says the MLED950s up the number of dimming zones they carry to 192, can hit 1200-nit light peaks with HDR sources, can cope with frame rates for gaming up to 144Hz, and can cover 98% of the DCI-P3 color spectrum. They’re Freesync Premium Pro compatible, and as with all of Philips’ other mini-LED and DLED TVs for 2025, they will carry a new Intellisound engine that uses AI to detect content type and automatically apply preferred sound profiles for each type of content.
A step-down mini-LED series will be available in the shape of the MLED910s. Available in May in 55, 65, 75 and 85-inch sizes, the MLED910s will feature a less powerful version of the P5 processor, but still get a three-sided version of Ambilight and the updated Titan OS platform. They’re claimed to reach brightness peaks of 1000 nits, and cover 93% of the DCI color gamut. They will also be Freesync Premium compatible, and all four HDMIs will support 48-144Hz frame rates. The two smaller screen sizes in the OLED710 ranges will get 40W, 4.0 sound systems, while the two larger screens will get 50W 2.1 sound systems.
This is The One…
Wrapping up Philips 2025 TV announcement are the PUS9000s. Designated “The One” status in recognition of their combination of specification and aggressive pricing, the PUS9000s switch to a Direct LED lighting system rather than Mini LEDs, but will still get P5 processing, three-sided Ambilight and the updated version of the Titan OS.
The PUS9000s will be available in April in 43, 50, 55, 65, 75 and 85-inch versions, with the 43-inch model getting a 20W 2.0 audio system, the 50, 55 an 65-inch sets getting a 40W, 4.0 audio set up, and the 75 and 85-inch sets getting 50W 2.1 sound systems.
One final point worth adding is that all of the LCD models in Philips’ 2025 TV range feature Quantum Dot panel technology to deliver extended color reproduction.
