The term has made its way into the nonprofit world, too. In a report this month, the World Economic Forum wrote that for developing countries, “the adoption of phygital solutions can foster inclusive development.”
Momentum Worldwide, a global marketing firm in New York that describes itself as an experiential agency, takes credit for coining “phygital” in 2007, but it didn’t really take off.
Karsten Moran for The New York Times
