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Home » Careful what you bid for: The Ellisons’ Paramount/WBD deal is slipping toward a costly legal and financial cliff
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Careful what you bid for: The Ellisons’ Paramount/WBD deal is slipping toward a costly legal and financial cliff

Press RoomBy Press Room3 August 202610 Mins Read
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Careful what you bid for: The Ellisons’ Paramount/WBD deal is slipping toward a costly legal and financial cliff

David Ellison finally got the “yes” he wanted. After eight rejections, a hostile tender offer, a Delaware lawsuit, and a bidding war that Netflix declined to escalate, Paramount Skydance signed its $110 billion agreement to acquire Warner Bros. Discovery in February. In Hollywood romance terms, the boy got the girl. But every must-watch franchise gets a sequel. The premiere came in mid-July, after a coalition of state attorneys general led by California’s Rob Bonta filed suit to block the deal.

Consolidation at this scale, the states contend, would hand one company a share of American screens that antitrust law has eyed with suspicion for six decades, and the damage would reach far beyond the box office. Fewer studios means fewer employment opportunities, and often weaker paychecks, for the writers, crews, and craftspeople who create the movies. More than 5,500 industry professionals, Robert De Niro, Glenn Close, Jane Fonda, and Lin-Manuel Miranda among them, have signed an open letter urging regulators to block a merger they warn would leave the country with just four major studios.

Leading Paramount’s defense is chief legal officer Makan Delrahim, who as President Trump’s antitrust chief sued to block AT&T’s purchase of Time Warner, the last time the same Warner assets changed hands. The man who once fought a Warner merger all the way to trial now argues the largest one in media history is good for competition. Where you stand apparently depends on where you sit.

Back during the peak of the Netflix-Paramount bidding war, we called it a lose-lose proposition. The coin landed Paramount’s way, and the levy for calling the toss may still very well come due. Last week, the company agreed to hold the merger until five days after a trial verdict or June 1, 2027, whichever comes first, canceling the injunction hearing and conceding the calendar to its opponents. The fight has now turned to the trial date. The states want a start of April 2027, while Paramount wants November 2026, and every quarter of the difference adds to the price of a deal already too rich.

A 63-year-old precedent with fresh teeth

The states’ complaint argues the combination would push both theatrical distribution and cable programming into “highly concentrated” territory according to the Department of Justice’s definition of the term, and the math proves them right. The share of 2025 domestic ticket sales puts the post-merger distribution market’s Herfindahl-Hirschman Index—the measure of market concentration—near 1,960, cleanly above the 1,800 threshold the DOJ’s merger guidelines deem highly concentrated. And the count of U.S. cable network owners places cable around 2,100, where Warner and Paramount already rank first and second, respectively.

Suppose, though, the distribution numbers sit only at the shallow fringes of concentration. The merger’s other market effects are too consequential to ignore. Under the Supreme Court’s 1963 ruling in United States v. Philadelphia National Bank, a merger producing at least 30% of a relevant market creates a “threat of undue concentration” and is presumptively unlawful under Section 7 of the Clayton Act. In addition to the distribution and cable concentration flags, the Writers Guild immediately followed the states with a suit of its own, arguing that a combined Paramount-Warner would have commanded 35% of film writing jobs from 2021 to 2024, 36% of television writing projects from 2022 to 2025, and 38% of overall writer deals.

Taken together, the filings catch the deal breaching both thresholds—the guidelines’ 1,800 ceiling in distribution and cable, and Philadelphia Bank’s 30% line in the markets where writers sell their work.

The labor theory proved decisive in the government’s 2022 case against Penguin Random House’s $2.2 billion purchase of Simon & Schuster. A federal judge blocked the deal over what one fewer bidder would do to authors’ advances. The ruling was hailed as a victory for workers, confirmation that antitrust law protects competition for what companies buy from workers and suppliers.

The bench carries an irony of Paramount’s making. The company successfully petitioned to replace the original trial judge, a former labor lawyer whose impartiality it questioned, and drew a Biden appointee confirmed 49-48, requiring Vice President Harris to break the Senate tie. In her ruling that temporarily paused the deal from closing, Judge Martínez-Olguín wrote, “On this combined firm market share alone, the Court is persuaded that it can presume the proposed merger is likely to violate antitrust laws.”

The 30-film pledge: empty, and beside the point

The centerpiece of Ellison’s defense is a pledge to release at least 30 theatrical films a year—15 from Paramount and 15 from Warner Bros., each with a 45-day exclusive window—and has even said that he is open to putting it in writing. A review of the wide-release data (600-plus theaters), however, shows the promise to be restoration of what should already be, not some gracious expansion. The two studios combined averaged 30 wide releases a year before COVID but just 18 per annum over the past five. Even then, increasing the number of releases does not guarantee jobs, box office sales, or shareholder value.

Voluntary output pledges do not enjoy a distinguished filmography, either. Warner CEO David Zaslav promised 16 films for 2023, post-Discovery, and more than 20 for 2024, and only delivered 11 and 9, a miss the attorneys general cite as Exhibit A on credibility.

Nor can COVID and the labor strikes carry the blame much longer, because the industry’s recovery arrived, albeit without either studio. Universal released 23 wide films in 2025, matching its pre-pandemic pace, and Disney is back to pre-COVID levels as well. What never returned is the Fox slate Disney intentionally chose to retire. Meanwhile, Warner has spent three years steering free cash flow toward the debt left by the 2022 Discovery merger, and Paramount has been consumed with digesting Skydance.

Under fresh leverage, a return to pre-COVID production is a near-to-medium-term fantasy, whatever the promises. As one analyst put it, “I don’t remember any instance with consolidation where one plus one equals two.” Even a kept promise is beside the point, the states argue, if the roughly $79 billion in debt behind it demands cuts to the very marketing and distribution functions that determine how many films a studio can physically release.

The labor bill always arrives

Of the deal’s many projected consequences, the toll on workers is most concerning. The academic record is remarkably consistent. The best U.S. evidence finds combined-firm losses that are modest on average, since American labor-market flexibility means firms need not merge to cut, but concentrated in deals that look like this one. Post-merger dismissals run deepest where the two workforces overlap in skills and functions and in hostile-origin deals, where the 1980s evidence found layoffs explaining 10-20% of the takeover premium, concentrated among white-collar and headquarters staff.

Research from McKinsey, BCG, and Bain estimates that cost synergies account for 70%-85% of announced value add, with workforce and SG&A elimination among the most dependable levers, while revenue gains provide only 15%-30%. When $6 billion proves hard to find in cloud contracts, payroll is the low-hanging fruit.

Payroll cuts, on their own, and as difficult as they may be, are no scandal. Joseph Schumpeter’s creative destruction has renewed the private sector time and time again, and synergies are the common currency of dealmaking. But the picture must be viewed in total. When the cuts arrive through a merger that crosses the government’s concentration thresholds and shrinks the majors from five to four, displaced writers, marketers, and craftspeople land in a market with fewer studios left to hire them or leave the industry entirely.

History gives no comfort to the situation. Within months of closing the Skydance merger, Paramount cut about 2,000 jobs, roughly 10% of its workforce. Warner Bros. Discovery entered its 2022 merger with a combined workforce around 40,000 and ended 2024 near 35,000. Neither track record suggests the sequel will be gentler.

A ticking fee, a ticking clock, and a shaky backstop

Time is not Paramount’s ally. Beginning September 30, the company owes Warner shareholders a $650 million ticking fee every quarter thereafter. That comes out of a firm with a free cash flow line of $96 million last quarter and $123 million the quarter before, meaning that since the combination of Paramount of Skydance in August 2025, the merged firm has barely recorded $650 million in free cash flow in total, but now has to pay that every quarter until this trial is resolved.

Facing a restraining order and an injunction fight it could lose, Paramount stipulated in federal court that the merger will not close until five days after a trial ruling or June 1, 2027, whichever comes first, a concession that handed the states the pause they had sought and left only the trial date in dispute.

The April 2027 trial that the attorneys general and the guild seek implies several such quarters before opening statements, and even Paramount’s proposed November date concedes at least one. Walking away is hardly cheaper. Paramount faces a $7 billion breakup fee on top of the $2.8 billion already paid to Netflix—$9.8 billion for the privilege of losing.

Making matters worse, the family balance sheet backstopping the bid looks less imposing than it once did. Oracle’s credit-default swaps have hit their highest levels since 2008, free cash flow is expected to stay negative into 2027 as data-center paybacks arrive slowly, and AI-era fortunes rest on the sort of circular financing many have cautioned about. The Middle Eastern sovereign funds contributing more than half the deal’s equity sit in more precarious positions still, with war on their doorstep.

The trial’s outcome will echo beyond fees and headcounts.What hangs in the balance is an American industry’s shape and a precedent that will be established not just by courts alone but by the influence of presidential power.

A combined Paramount-Warner would unite two of America’s most consequential newsrooms, CBS News and CNN, under a single politically entangled owner. And Paramount’s early stewardship of the first has provided little comfort to the public about the future of the second. The company paid to settle President Trump’s complaint over an innocuous 60 Minutes interview, a payment critics called extortion by another name, and then watched the president of CBS News and the longtime executive producer of 60 Minutes resign in protest. Stephen Colbert’s award-winning Late Show was canceled in a move that many have labeled political appeasement, and the flagship evening newscast baselessly recast the January 6 insurrection as a partisan squabble.

None of these pressures guarantees the states will prevail. Injunction standards are demanding, and a written, court-enforceable output commitment would be a novelty no modern studio ever offered. Samuel Goldwyn’s old quip hangs over the proceedings: “A verbal contract isn’t worth the paper it’s written on.” The state attorneys general are betting a federal judge agrees. At $650 million a quarter, Paramount had better hope for a short run.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

This story was originally featured on Fortune.com

antitrust Paramount Global Warner Bros. Discovery
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