Close Menu
Alpha Leaders
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
What's On
Former WWE Champion Returns On Smackdown On July 10

Former WWE Champion Returns On Smackdown On July 10

11 July 2026
Galaxy Z Fold8 Launch Dates, New York’s Pixel 11 Event, Google’s Backup Change

Galaxy Z Fold8 Launch Dates, New York’s Pixel 11 Event, Google’s Backup Change

11 July 2026
EA College Football 27 Announces Huge Dynasty And Road To Glory Change

EA College Football 27 Announces Huge Dynasty And Road To Glory Change

11 July 2026
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
Alpha Leaders
newsletter
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
Alpha Leaders
Home » Revolutionizing Eye Tracking With Event-Based Sensing
Innovation

Revolutionizing Eye Tracking With Event-Based Sensing

Press RoomBy Press Room3 June 20257 Mins Read
Facebook Twitter Copy Link Pinterest LinkedIn Tumblr Email WhatsApp
Revolutionizing Eye Tracking With Event-Based Sensing

The Integrated Visual Augmentation System (IVAS) was a $22B project awarded to Microsoft in 2018 to develop Augmented Reality (AR) headsets for the US Army. As part of the funding, Microsoft was on contract to deliver 120,000 units of its HoloLens equipped headsets, but discontinued its production in 2024. In early 2025, Anduril Industries, a defense-tech startup, announced it would takeover the program. Anduril specializes in AI driven hardware technologies with a mission of “Transforming US & allied military capabilities with advanced technology”.

Palmer Luckey is CEO of Anduril. Funded by a suite of notable venture capital investors, it boasts a range of defense products spanning terrestrial, air, underwater and outer space defense capabilities. Palmer Luckey developed Oculus, a leading AR/VR platform, and sold it to Facebook (now Meta) in 2014. He left Meta in 2017 and started Anduril.

Meta has evolved the Oculus platform into the Meta Quest headset family. Equipped with inward facing sensors, it enables eye tracking features which have various advantages. Meta is active in research on eye-tracking using event-based cameras from Prophesee. Use of event based cameras (versus conventional frame based cameras) provide significant benefits in speed, sampling rate, accuracy, background and noise rejection. It also dramatically reduces size, weight and heat generation, critical features for user comfort and battery life as commercial and military deployments of these headsets accelerate.

Going full circle, Anduril and Meta recently announced a collaboration to work together to build to extended reality (XR) devices for the U.S. military. This effort will leverage the IVAS program that Anduril assumed charge of in early 2025. Mark Zuckerberg and Palmer Luckey finally see eye to eye!

Prophesee, a pioneer and market leader of event-based neuromorphic vision technology recently announced a collaboration with Tobii, the global leader in eye tracking and attention computing. The goal is to deliver a next-generation event-based eye tracking solution tailored for AR/VR and smart eyewear applications. Given the discussion above on the fusion of IVAS, Meta and Anduril capabilities for AR/VR headsets, this is an exciting development. Event based sensing asynchronously reads out only the pixels which record intensity changes above a user defined threshold, resulting in lower latency, power, compute, storage and thermal management requirements.

Prophesee (“predicting and seeing where the action is”), based in France, uses its event-based cameras for industrial automation, AR/VR, security, healthcare and AoT™ (Autonomy of Things) applications. Founded in 2014, the company closed its C round funding of $50M in October 2022. To date, it has raised $127M. Prophesee’s focus is on providing its sensor chips, SDK (Software Development Kit) and camera reference designs to end users like Tobii and others who develop imaging systems for various applications. It’s next generation MetaVision GenX 320 QVGA sensor (320 x 320 pixels, 6 μm pixel pitch, 4 mm x 3 mm footprint) is designed for eye tracking in gaming and wearable AR/VR headsets. Figure 1 highlights some of the capabilities:

Luca Verra is the CEO of Prophesee. A key initiative underway is the development of an even leaner event sensing chip than the MetaVision QVGA for smart glass applications. Reducing the pixel pitch by 50% (< 3 um) realizes a 5X reduction in the chip area. While the MetaVision sensor consumes ~25 mW of power at a system level (includes the sensing readout, signal pre-processing and a 900 um wavelength LED), the dedicated chip for smart glasses aims to reduce power consumption by > 10X, and provide data speeds approaching 1 KHz (similar to that reported in the Meta paper above). Compared to this, a CMOS based framed camera solution consumes ~250 mW (not compatible with smart glass applications) and data speeds of ~120 Hz. Data speeds are important in eye tracking since it provides finer resolution, important for various psychological aspects like emotional state, intent and interest.

Mr. Verra is excited about the collaboration with Tobii: “Event-based vision is a perfect match for the growing demand for low-power, always-on sensing in next-generation wearable devices. This partnership builds on a strong foundation of collaboration between our teams and expands our joint capabilities into the eye-tracking space. With Tobii’s proven leadership in eye tracking, combined with our experience in event-based sensing, we aim to set a new standard for what’s possible in AR/VR and smart eyewear.”

Tobii, founded ~ 20 years ago, is headquartered in Sweden, and bills itself as a leader in eye tracking (delivered the world’s first remote eye tracker). It serves thousands of enterprises, universities, and research institutes around the world, and is a pioneer in attention computing (Figure 2) which it defines as “technology that understands human attention and intent”. Listed on the Swedish NASDAQ, it has 600 employees and annual revenues of ~$90M.

Tobii uses machine learning, artificial intelligence, and advanced signal processing to decode head and eye movements, translate microscopic gestures into accurate gaze signals, and generate insights to reveal what captures a person’s attention and interpret intent. Applications fall into four broad verticals:

1) Consumer research and user experience: transitions the market research process from a formal survey-based one (in which questions posed to respondents invariably create bias) to a emotional one in which subtle cues gained from eye tracking like gaze, pose and presence can provide valuable information to modify products and packaging. The data can be gathered in formal or informal settings (like when customers shop and are looking at alternate products).

2) Developmental psychology and healthcare research: Eye tracking data offers valuable insights into human behavior and cognitive processes, making it a versatile technology across a wide range of research domains like psychology, medical diagnostics and education.

3) Consumer technologies in gaming and wearables: System-on-chip solutions for eye tracking provide seamless interactions between users and their devices in wearables, smart glasses and AR/VR headsets. Sony is one of Tobii’s customers (Sony PlayStation product lines).

4) Automotive, driver monitoring systems (DMS): Tobii Autosense enables OEMs to build for tomorrow, pushing the boundaries of what’s possible, and achieve true in-cabin differentiation and safety monitoring.

Tobii’s hardware comprises a suite of wearable eye trackers. Software integration and ensuring that the devices work robustly across all populations (age, skin color, eye color, illumination conditions, vibrations, facial and eye-makeup, etc.) are critical challenges. To date, the company has sold a few million units. According to CEO Anand Srivasta, the eye tracking solutions market is in its infancy. He expects this number to grow as the adoption of this technology accelerates, especially in the consumer wearables, industrial productivity and DMS markets.

Event based sensing can deliver significant disruptions in certain verticals where low size, weight, power consumption and heat generation are critical (wearables) and high data rates can enhance the eye tracking resolution to provide more insights into consumer intent and emotion. Other applications may continue to use framed CMOS cameras (when full images are needed, like in DMS). He expects the collaboration with Prophesee to “complement to our existing camera technologies, giving our customers even more options and flexibility when designing their products. Smart eyewear is one of the most demanding segments for eye tracking—requiring ultra-low power, high performance, and seamless integration into a standard glasses form factor.”

As technology accelerates, data generation volume increases exponentially. In many cases, most of this data is useless, non-eventful and non-actionable. Attempting to analyze all of it slows down decision making and insights, and risks missing events that are important. Event based sensing has a significant role to play in lowering compute, storage and thermal management costs, providing higher actionable data rates and opening up new markets and technological acceptance.

Anduril AR/VR Headsets attention computing Event based cameras Eye Tracking Meta Microsoft Holo Lens smart glasses
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Copy Link

Related Articles

Former WWE Champion Returns On Smackdown On July 10

Former WWE Champion Returns On Smackdown On July 10

11 July 2026
Galaxy Z Fold8 Launch Dates, New York’s Pixel 11 Event, Google’s Backup Change

Galaxy Z Fold8 Launch Dates, New York’s Pixel 11 Event, Google’s Backup Change

11 July 2026
EA College Football 27 Announces Huge Dynasty And Road To Glory Change

EA College Football 27 Announces Huge Dynasty And Road To Glory Change

11 July 2026
iPhone 18 Pro Specs, Apple TV’s Emmy Success, iPhone Ultra Delays

iPhone 18 Pro Specs, Apple TV’s Emmy Success, iPhone Ultra Delays

11 July 2026
NYT ‘Pips’ Hints, Answers And Walkthrough For Saturday, July 11

NYT ‘Pips’ Hints, Answers And Walkthrough For Saturday, July 11

11 July 2026
AI Ransomware Is Here, Now Powered By Cheaper, Agentic Models

AI Ransomware Is Here, Now Powered By Cheaper, Agentic Models

11 July 2026
Don't Miss
Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

By Press Room27 December 2024

Every year, millions of people unwrap Christmas gifts that they do not love, need, or…

Exclusive: DeFi platform Azura launches after raising .9 million from Initialized

Exclusive: DeFi platform Azura launches after raising $6.9 million from Initialized

22 October 2024
Sam Altman’s World Wants To Scan Your Eyes To Prove You’re Human

Sam Altman’s World Wants To Scan Your Eyes To Prove You’re Human

22 October 2024
Stay In Touch
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Latest Articles
iPhone 18 Pro Specs, Apple TV’s Emmy Success, iPhone Ultra Delays

iPhone 18 Pro Specs, Apple TV’s Emmy Success, iPhone Ultra Delays

11 July 20261 Views
Jailbreaks to OpenAI’s GPT-5.6 unlock dangerous cyber capabilities, U.K. agency finds

Jailbreaks to OpenAI’s GPT-5.6 unlock dangerous cyber capabilities, U.K. agency finds

11 July 20262 Views
NYT ‘Pips’ Hints, Answers And Walkthrough For Saturday, July 11

NYT ‘Pips’ Hints, Answers And Walkthrough For Saturday, July 11

11 July 20261 Views
Apple sues OpenAI, alleging it stole trade secrets

Apple sues OpenAI, alleging it stole trade secrets

11 July 20263 Views

Recent Posts

  • Former WWE Champion Returns On Smackdown On July 10
  • Galaxy Z Fold8 Launch Dates, New York’s Pixel 11 Event, Google’s Backup Change
  • EA College Football 27 Announces Huge Dynasty And Road To Glory Change
  • Taylor Swift paid New York City more than $160,000 to cover the costs tied to her wedding
  • iPhone 18 Pro Specs, Apple TV’s Emmy Success, iPhone Ultra Delays

Recent Comments

No comments to show.
About Us
About Us

Alpha Leaders is your one-stop website for the latest Entrepreneurs and Leaders news and updates, follow us now to get the news that matters to you.

Facebook X (Twitter) Pinterest YouTube WhatsApp
Our Picks
Former WWE Champion Returns On Smackdown On July 10

Former WWE Champion Returns On Smackdown On July 10

11 July 2026
Galaxy Z Fold8 Launch Dates, New York’s Pixel 11 Event, Google’s Backup Change

Galaxy Z Fold8 Launch Dates, New York’s Pixel 11 Event, Google’s Backup Change

11 July 2026
EA College Football 27 Announces Huge Dynasty And Road To Glory Change

EA College Football 27 Announces Huge Dynasty And Road To Glory Change

11 July 2026
Most Popular
Taylor Swift paid New York City more than 0,000 to cover the costs tied to her wedding

Taylor Swift paid New York City more than $160,000 to cover the costs tied to her wedding

11 July 20263 Views
iPhone 18 Pro Specs, Apple TV’s Emmy Success, iPhone Ultra Delays

iPhone 18 Pro Specs, Apple TV’s Emmy Success, iPhone Ultra Delays

11 July 20261 Views
Jailbreaks to OpenAI’s GPT-5.6 unlock dangerous cyber capabilities, U.K. agency finds

Jailbreaks to OpenAI’s GPT-5.6 unlock dangerous cyber capabilities, U.K. agency finds

11 July 20262 Views

Archives

  • July 2026
  • June 2026
  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • March 2022
  • January 2021
  • March 2020
  • January 2020

Categories

  • Blog
  • Business
  • Entrepreneurs
  • Global
  • Innovation
  • Leadership
  • Living
  • Money & Finance
  • News
  • Press Release
© 2026 Alpha Leaders. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.