Premium Danish audio brand Bang & Olufsen has announced the launch of its third generation of the award-winning and portable Beosound A1 Bluetooth speaker. The latest iteration combines enhanced performance with a circular design and an elevated sound quality.
Created in collaboration with the renowned Danish designer Cecilie Manz, the Beosound A1 3rd Gen speaker manages to balance minimalist design with advanced acoustics, which the company claims set a new standard for portable sound.
“Beosound A1 3rd Gen represents everything we stand for at Bang & Olufsen – beautiful sound, enduring design, and a commitment to doing things better. It’s a speaker that not only elevates everyday listening but also reflects our vision for more thoughtful, lasting products. We’re proud to offer something that combines aesthetic integrity with meaningful innovation,” says B&O CEO Kristian Teär.
Touted as more than a speaker, the Beosound A1 has a sculptural feel and is crafted from pearl-blasted aluminum featuring more than 2,000 precision-milled holes and a soft, waterproof leather strap. The speaker is available in Bang & Olufsen’s classic Natural Aluminum colorway, as well as two new finishes: Honey Tone and Eucalyptus Green, both inspired by nature.
A redesigned aluminum strap lock by Cecilie Manz reinforces the minimalist expression while enhancing the robustness of the A1. With its IP67 rating, the speaker is completely dust and waterproof for life on the go.
The A1 3rd Gen has the largest woofer in its class. The result is a deep bass with a Bass SPL of 64dB, a full 2dB more than its predecessor. B&O says the result is rich, room-filling sound. Battery life now extends up to 24 hours, for a longer-lasting performance. With stereo pairing across both 2nd and 3rd Gen models, it’s possible to create a wide and immersive soundstage.
With support for Bluetooth 5.1, the new speaker includes a three-microphone array for high-quality calls when the A1 is used as a speakerphone. With Bluetooth, Microsoft Swift Pair, and Google Fast Pair, the A1 can connect instantly.
Like many of B&O’s products, the A1 has a modular architecture with a designed lifespan of 10 years in its first useful lifecycle. The A1 3rd Gen is also designed with circularity in mind and B&O claims it’s the first of its kind to be Cradle-to-Cradle Certified at Bronze Level.
This ambitious certification aims to support a serviceable, upgradeable and repairable approach to product design. The A1’s rechargeable battery can be replaced by Bang & Olufsen stores and it includes up to five years warranty with Beocare.
Pricing and Availability:
The Beosound A1 3rd Gen will be available from 6th May at Bang & Olufsen stores and priced at $349 / £299 / €349.
