Destined to go down as the AI Super Bowl, expect more AI-focused content and more AI advertisers this year, with a few surprise reveals, Fox Sports Sales Chief Mark Evans told the The Hollywood Reporter.
With 30-second spots selling for $8 million, it’s been game on for tech giants who have been flocking to the Super Bowl as a cost-effective way to make a huge splash with a massive audience. Doing the math, 200 million viewers means a Super Bowl ad costs less than a nickel per viewer to air, the equivalent of a $40 CPM advertising rate which is surprisingly cheaper than a lot of sports shows.
Of the first-timers taking the plunge, ChatGPT-maker OpenAI will be making a Super Bowl debut with its first television commercial, according to the Wall Street Journal. The company declined to comment.
Google is returning to the game to promote its large language model, Gemini, and already has edited the ad after a cheese fact went viral for being overstated. Doesn’t get more generative AI than that. Two years ago, Gemini’s predecessor Bard did exactly the same thing during its launch when it hallucinated a space fact in a live demo.
Meta is advertising its AI Ray-Bans, Salesforce is dining with AI, and GoDaddy is showing off its AI design features.
But Amazon-backed Anthropic has decided to sit this one out, a spokesperson told me, having debuted a 5-second mic drop ad last year that simply read “Claude is AI for all of us. Anthropic.”
Your Super Bowl Bingo Card
Will Microsoft, Waymo and Deepseek be next to reveal their Super Bowl AI ads?
Tune in this Sunday 6:30pm ET on Fox, and Tubi for free, to watch the all the drama unfold as the Kansas City Chiefs faceoff against the Philadelphia Eagles at Caesars Superdome in New Orleans, as they attempt a historic threepeat win.
Watch for epic celebrity cameos from Succession’s Kieran Culkin & Jeremy Strong, Eugene & Dan Levy, Casey & Ben Affleck, Chris Pratt, Chris Hemsworth, Glen Powell, Billy Crystal, Meg Ryan, Sydney Sweeney, Shania Twain, Kris Jenner, Catherine Ohara, Willem Dafoe, Gordon Ramsey, SNL’s Pete Davidson, Heidi Gardner, Chloe Fineman, The Muppets, sloths, a much loved potato plant and a very funny Doritos fan. Halftime performances from Kendrick Lamar and SZA. And Taylor Swift in the stands cheering on her boo, Chiefs Tight End Travis Kelce.
In addition, there are expected to be Disney, Universal and Paramount movie trailers for Alien: Earth, Elio, How To Train Your Dragon, Jurassic World: Rebirth, Lilo & Stitch, M3gan 2.0, Mission: Impossible—The Final Reckoning, Novocaine, Smurfs, Snow White, The Fantastic Four: First Steps, and Thunderbolts. And Fox will be promoting its own shows alongside NFL and local ads.
Below are all the Super Bowl LIX ads spotted so far with the count hovering around 60. Comment with your favorite.
Angelsoft – Super Bowl champ Julian Edelman gets stuck on toilet paper
Booking.com – Muppets check in but they don’t check out
Bosch-Antonio Banderas, WWE Randy Savage are opposites that attract
Bounty – NFL Rob Gronkowski and Drew Brees get messy with wings
Bud Light – Post Malone and comic Shane Gillis party in the burbs
Budweiser – Baby Clydesdale makes first beer delivery
Busch Light (regional) – NASCAR driver Ross Chastain goes camping
Cirkul – Adam Devine helps water bottle make a splash.
Coffee-Mate – Shania Twain rocks a beat with Cold Foam
Coors Light – Sloths have a case of the Mondays
DoorDash – Nate Bargatze does DashPass math
Doritos – Sci-fi fan that created ad is abducted by aliens
Dove – Bruce Springsteen’s Born to Run delivers body positivity message
Dunkin’ – Casey & Ben Affleck recruit Jeremy Strong to Dunkings band
Duracell – Comedic scientist explains power boost nickel-lithium battery
FanDuel – Peyton and Eli Manning place bets in Kick of Destiny challenge
Fetch Rewards – $10,000 giveaway every second of 4Q 2 minute warning
Foundation to Combat Antisemitism-Snoop Dogg, Tom Brady battle hate
GoDaddy – Fallout’s Walter Goggins AI makes website
Google – Gemini AI: 50 stories in 50 states (updated)
Haagen-Dazs – Vin Diesel and Ludacris not so fast and furious
He Gets Us – Faith-based cinematic
Hellmann’s – Meg Ryan, Billy Crystal, Sydney Sweeney “When Harry Met Sally”
HexClad – Gordon Ramsey cooks for aliens, including Pete Davidson
Hims & Hers – 74% of Americans are overweight, obesity drugs plug
Homes.com – Dan Levy, Heidi Gardner shocked to find they’re in an ad
Instacart – Brand icons unite, Energizer Bunny, Jolly Green Giant…
Jeep Stellantis – surprise reveal expected
Lays – Little Farmer girl tends to her fledgling potato plant, winner!
Little Caesars – Eugene Levy’s eyebrows are not worthy
Liquid Death – Stay thirsty Killer Cola and Cherry Obituary
Meta – Chris Pratt and Chris Hemsworth eat Kris Jenner’s banana
Michelob Ultra – Willem Dafoe and Catherine O’Hara pickleball for beer
Mountain Dew – Mystery celebrity brings big guy for Berry Blast
MSC Cruises – Drew Barrymore, Orlando Bloom revive Music & Lyrics
Nerds Gummy Clusters – Shaboozey sings What a Wonderful World
NerdWallet – Kieran Culkin is a Beluga of a whale in finance
Novartis – Wanda Sykes, Hailee Steinfeld raise breast cancer awareness
NYT Games (regional) – The Athletic debuts Sports Connections puzzle
Oikos – Juno Temple races NFL’s Myles Garrett through airport
OpenAI – surprise reveal expected, per WSJ
Poppi – Love Island stars at a pool party, drive-through, diner
Pringles – Adam Brody summons James Harden, Andy Reid and Nick Offerman mustaches with a catchy Batman nananananananana
RAM Trucks – Glen Powell’s Goldilocks has an adventure
Reese’s – Lava beds tourists clamour for the taste of new Reese’s lava
Ritz – surprise reveal expected
Rocket Mortgage – No Anna Kendrick Barbie Dream House this year
Salesforce – Matthew McConaughey, Woody Harrelson dine with AI
Skechers – Coach Andy Reid loves slips ons
Spruce – Who let the dogs out for a pool party with pet-safe weed killer
Squarespace – Barry Keoghan’s adventure begins with a donkey
Stella Artois – David Beckham learns of a twin brother
Taco Bell – Doja Cat is photobombing the drive-thru
Totinos – Tim Robinson, Sam Richardson eat pizza rolls in outer space
Tubi – Known for past stunts, expect surprise reveal
Turbo Tax – Issa Rae’s found a better way to do taxes
