On June 18, China’s Ministry of Commerce and seven other government bodies released 17 measures to promote “AI plus consumption.” Beijing wants households to try AI products, local governments to support new smart terminals and companies to build service scenarios where AI does more than answer questions. In essence, government agencies want to expand AI’s reach in consumer electronics, home appliances, wearables, retail, tourism, restaurants, health services, elder care and humanoid robots. And in doing so, motivate customers to buy new products with AI capabilities. Beijing is asking whether AI can make people buy things again.
China Aiming To Solve A Consumer Problem
The timing is hard to ignore. China’s retail sales fell 0.6% in May 2026, the first decline since December 2022, according to official data reported by Reuters. Industrial output rose 4.5% in the same month, helped in part by high tech manufacturing and global demand tied to AI. In a weak economy, the most valuable model may be the one that gets someone to replace a product, such as an old air conditioner.
During China’s 618 shopping festival, usually a noisy e-commerce event that has in the past jolted sales, demand was muted this year. Reuters reported that platforms such as JD.com, Alibaba’s Tmall and Douyin leaned more into AI shopping tools this year, but shoppers remained restrained after property weakness, trade worries and discount fatigue cooled the mood.
The World Bank has argued that China needs stronger consumption to sustain growth, and projected growth to slow to 4.5% in 2025 and 4.0% in 2026. Its work on China points to soft labor conditions, housing weakness, high savings and cautious income expectations as restraints on household spending.
So the goal and motivation from the Ministry is to give consumers a reason to upgrade their products, not just get a coupon as a discount on existing products. An AI-powered appliance tries to do something different than what it did before. They can track, suggest, sync, order, learn and save time. At least, that’s the hope for AI product vendors.
This plan is familiar to previous approaches that make consumer electronics smarter. The smartphone industry has already tried this. Apple, Samsung, Xiaomi, Huawei, Oppo and Vivo have all looked to on-device AI or AI services to make mature hardware feel new.
There is a reason why these companies are all AI-enabling their products. IDC said global smartphone shipments decreased 2.9% year over year in the first quarter of 2026, ending a growth streak that had lasted since mid-2023. In May, IDC forecast a 13.9% drop in global smartphone shipments for full-year 2026, citing the memory crisis and pressure on vendors.
AI is a convenient answer to this muted consumer cycle. Whereas in the past, new cameras boasted better screens, memory or capabilities, the new pitch is intelligence. The device knows more, reacts faster and plugs into more of daily life. The goal of the policy is that not every product feature needs to be profound, but it needs enough of them to feel new. Similar to electrification and internet connectivity, China now wants AI to perform a similar trick.
Growth in Humanoid Robots
China’s plan goes beyond putting LLM features inside phones and appliances. It calls for a larger consumer robot market, with elder care and companion services near the center. For now, humanoid robots still live in a strange middle ground between useful machines and uncanny houseguest. Beijing wants to move them out of the demo hall and into homes, offices, hospitals and care facilities, where they can handle routine tasks that humans either cannot staff or no longer want to do.
The state has already been pushing money into the field. Reuters reported last year that Chinese state procurement of humanoid robots and related technology rose to 214 million yuan in 2024, or roughly $31.6 million, from 4.7 million yuan in 2023, or just $694,000. Shenzhen created a 10 billion yuan AI and robotics fund, equal to about $1.5 billion at current exchange rates.
Beyond cost, safety still matters. A home robot has to be safe, useful, sturdy and cheap. To build trust and experience, Chinese firms are launching robot stores, pilot programs, rental use, care centers and tourism sites that let people touch the machine before they trust it.
Services May Matter More Than Gadgets
The Commerce Ministry’s plan also pushes AI into services, where China faces a stubborn mix of high labor costs, uneven service quality and hard-to-standardize work. AI could help break through bottlenecks in service consumption caused by high labor costs and low standardization. That matters in sectors such as elder care, catering, tourism, lodging and public services, where demand can rise faster than staffing. In these industries, there are small frictions in everyday spending, and Beijing appears to believe removing them can make services cheaper, more reliable and easier to scale.
Alibaba recently unveiled models that are part of a wider turn from chatbots toward agents that can perform tasks. In retail, Alibaba and others are testing AI shopping assistants, recommendation tools and merchant systems during major sales events.
Beijing is not waiting for consumer AI to find its own market. It is paying for trials, guiding product design, and training consumers to expect AI in ordinary purchases. The plan hinges on a more expansive view of AI’s impact on the economy in which chips power models, models power products, products power spending, and spending supports growth. As part of this larger view, China’s policy is aimed at the consumer, which is possibly the weakest link in the chain.
