Google has released its early Pixel 10 Black Friday sale, dropping the price of the Pixel 10 and Pixel 10 Pro by up to £200 ($263) alongside a significant boost to trade-in prices. But these deals disappointingly mirror recent Pixel promotions. If you were hoping to see major Pixel 10 price cuts this Black Friday, you may have to look elsewhere or hold on for another month.
Direct Price Drops: Google’s Pixel 10 Black Friday Discounts Fall Short
The Google Store U.K. has launched its Black Friday sale early, which includes discounts for the Pixel 10 and Pixel 10 Pro / XL. There is no direct price discount for the Pixel 10 Pro Fold, but it does come with boosted trade-in pricing—more on that later.
Here’s the current list of Pixel 10 price drops:
- Pixel 10: now £599 (down from £799) – a £200 discount ($263).
- Pixel 10 Pro: now £899 (down from £999) – a £100 discount ($132).
- Pixel 10 Pro XL: now £999 (down from £1,199) a A £100 discount ($132).
Up to £200 off the base Pixel 10 series is absolutely a solid discount, but we have seen it offered a few times this year. Earlier this month, U.S. Pixel 10 buyers were treated to a $200 discount, with the Pixel 10 Pro / XL and Pixel 10 Pro Fold getting an even bigger $300 price drop. A mere £100 off the higher-end Pixel 10 models in the U.K. seems small in comparison.
In October, Google sent out vouchers to random Google One subscribers that offered 25% off the Pixel 10 series. That voucher offered essentially the same discount the Google U.K. store is currently running for the base Pixel 10, but it was more than today’s deal for the Pixel 10 Pro / XL. Other promotions have hovered around similar discounts.
While I hope Google rolls out better deals on the actual Black Friday weekend, the company says this current offer runs until December 3rd, suggesting this could be its only Pixel 10 Black Friday promotion.
The Real Value: Google’s Aggressive Pixel 10 Trade-In Bonus is Worth Your Time
This is where the Google Black Friday offer stands out: boosted trade-in prices.
Google has added a £100 bonus to trade-in prices when purchasing the Pixel 10 and an extra £150 bonus when buying the Pixel 10 Pro. That bump has given Google an edge against the competition.
Here is a quick selection of realistic trade-in prices when buying the Pixel 10 Pro (including the bonus) compared to Samsung’s values:
- Google Pixel 7 Pro: Google Price: £290 ($382), Samsung price: £110 ($145)
- Google Pixel 8 Pro: Google Price: £343 ($452), Samsung price: not accepted
- Samsung Galaxy S23 Ultra: Google price: £367 ($483), Samsung price: £356 ($468)
- Samsung Galaxy S22 Ultra: Google price: £290 ($382), Samsung price: £234 ($307)
- Apple iPhone 14 Pro Max: Google price: £483 ($636), Samsung price: £330 ($434)
- Apple iPhone 15 Pro Max: Google price: £588 ($775), Samsung price: £386 ($507)
These are good trade-in prices from Google for the Pixel 10, especially when compared with Samsung, which I consider to be the industry leader in used-phone valuations (although something strange is happening with Samsung’s trade-in prices right now). You will not get a better price than £343 for your used Pixel 8 Pro in many places, if anywhere, than the Google U.K. store. For some reason, used Google phones are not valued highly by other manufacturers or retailers when it comes to trade-in pricing. If you want to offload your old Pixel phone, this is your best option.
