As we celebrate World Oceans Day on June 8th, one way to do that is to reconsider some of our everyday choices. After commercial products, our fashion choices have a big impact on the environment, particularly our oceans. The fashion industry, especially fast fashion, is notorious for its detrimental effects on the planet. As we settle into summer vacations, barbecues and drinks on the patio, we have an opportunity to dress sustainably.
The Problem with Fast Fashion
Fast fashion is characterized by its rapid production and low-cost garments, designed to keep up with the latest trends. This business model leads to excessive waste, overconsumption, and significant environmental pollution. Much of this waste ends up in our oceans, harming marine life and ecosystems. The use of synthetic materials, which shed microplastics, further exacerbates the problem, as these tiny particles are ingested by marine animals, entering the food chain and impacting biodiversity. More than 60% of fabric fibers are fossil-derived synthetics, which cause microplastic pollution on land and in the ocean. However, brands like Two Thirds, Samara, and Wholesome Culture are leading the charge towards sustainability, offering eco-friendly alternatives that protect our oceans
Two Thirds: Ocean-Friendly Fashion
Barcelona-based Two Thirds is committed to protecting our oceans through sustainable practices. Their pre-order system produces only what is necessary, drastically cutting waste. This approach ensures that each piece of clothing has a buyer before it’s made, preventing overproduction. “Our pre-order system allows us to produce what is needed, not more. This way, we significantly reduce waste and respect our planet’s resources,” says a representative from Two Thirds.
Two Thirds also uses 90% eco-friendly materials, including organic, biodegradable, and recycled options like Econyl, made from recycled fishing nets. Their focus on circularity includes using deadstock materials, such as surplus yarn and fabric, to create limited-edition collections. By reducing their annual collections from six to four, they promote conscious consumerism and align their releases with nature’s seasons.
Samara: Elegant and Ethical
No outfit is an outfit without the right accessories. Unfortunately, many “vegan” and “eco-friendly” options really are not better for the planet. The seemingly eco-friendlier and common leather alternative for handbags – polyvinyl chloride (PVC) – is also a petroleum-based plastic that brings the same environmental impact as other synthetic materials, and it’s not biodegradable.
Samara is known for its minimalist and stylish designs made from innovative, eco-friendly materials like apple leather and recycled ocean plastic. Apple leather is actually circular. Companies take pulp, seeds and compost from the juice and compote industries and turn it into material. That material then can become a coin purse or handbag. Samara is also committed to cruelty-free and sustainable production.
Wholesome Culture: Wear Your Values
Wholesome Culture’s apparel promotes compassion and sustainability. Their clothing is made from organic cotton and recycled materials, featuring uplifting messages and designs that resonate with eco-conscious consumers. The company also supports other organizations that are working for the planet by donating extra clothing to organizations and people who need it.
The Importance of World Oceans Day
World Oceans Day, celebrated annually on June 8th, raises awareness about the vital role oceans play in sustaining life on Earth. This year’s theme, “Revitalization: Collective Action for the Ocean,” emphasizes the need for global collaboration to protect our marine environments. Brands like Two Thirds, Samara, and Wholesome Culture show that it’s possible to look good while doing good. But we can also help by asking questions about the companies from which we buy. How do they source their supplies? Do the participate in circular processes? How do they reduce waste? By choosing sustainable fashion, we contribute to the health of our oceans and the planet.
