Augmented World Expo (AWE) had its 15th annual conference and exhibition in Long Beach, CA, last week (June 18-20). The conference featured over 500 speakers over three days, while the expo hall had over 300 exhibitiors. My story on Saturday focused on the keynotes, panels, and major announcements at the show, which focused on mobile AR and Mixed Reality. AI, despite my predictions, took a backseat. In this story, I’m going to talk about what I saw on the ground in the exhibit hall. There, we saw an AWE where enterprises and entrepreneurs meet.
There were a slew of announcements by players not named Meta, Snap, Qualcomm and Niantic as the show opened. They can be found here. Some best demos often take place in private conferences or hotel suites, not on the expo floor. The biggest tech companies have their own developer conference, so their presence on the floor is limited. Microsoft was here – to talk about Mesh. Not the Hololens. At the AWE love fest, we don’t talk about spectacular expensive failures, we embrace the future.
Distance Technologies, established by the co-founders of enterprise headset maker Varjo, showed off its prototype using an LCD panel pointed up at a windshield with a reflective coating, projecting a transparent image onto it similar to heads up displays in Audis and Volvos. Those simple systems use a microprojector on the dash and use the windshield as the reflective screen, thus creating a composite view. Distance Technology uses an eye tracking system to show a fully 3D map, which can be toggled to show different views. Urho Konttori, CEO and co-founder of Distance Technologies told me their target market is automotive and aerospace.
Johnny Monsarrat gave me a spontaneous demo of his remarkable outdoor roleplaying video game (Outdoor RPG) for mobile AR. It’s free in the app stores now. Unlike scavenger hunt games where you walk to GPS points and stop, Monsarrat lays out a game landscape across any real world outdoor space, which you walk through to explore. “This way,” says Monsarrat, “any park can be a theme park.” On your phone’s camera mingled with physical reality you see hundreds of fantasy trees, rocks, creatures, buildings and other game content, forming a roleplaying game world.
At the entrance to the exhibit hall the first thing I saw were Spacetop, Meta, Tap, and Qualcomm. Spacetop is a laptop without a monitor. Instead, it uses Nreal’s new XR glasses to provide what appears to be a big screen monitor.
Tap is a wristband that replaces your keyboard, mouse & handheld controller. Users tap on a table top, or the air. TapXR now supports advanced multi-finger gestures, delivering a more fluid, immersive and intuitive way to navigate, scroll, select, drag, drop, and activate content in both spatial and standard computing environments – without sacrificing precision or comfort.
Meta was at the front of the Expo floor, connecting with a crowd of developers interested in new Meta Quest Lifestyle app accelerator grants. They were mobbed every time I walked by.
Qualcomm’s booth was filled with its partners and members of its developer relations team for Snapdragon Spaces, which allows developers software to operate across all the devices using their Snapdragon chipset.
Most of what you see on the floor is for enterprises, not consumers. Either companies selling tech to the XR industry, or XR companies providing hardware and software for training and simulation. There are vendors of optics (Digilens), sensors of all kinds (Ultraleap), accessories (VR shoes), Games tools for creating, managing, editing, and storing 3D content (ShapesXR), and collaboration tools like Campfire 3D and Cisco WebEx.
HaptX announced it has begun shipping its new G1 haptic gloves. The company says they have tens of millions of dollars in preorders to fill. The G1 has improved ergonomics and fit, multiple sizes, expanded haptics, and multi user collaboration features.
This year’s Playground featured a record 17 booths filled with interactive stories, innovative XR fundraising campaigns, multiplayer games, AR unicorn rides, a giant arcade cabinet, and an inflatable astronaut hovering over the entire playground. You can view all the Playground experiences here.
There were four fairly large installations in the playground: Black Rock Creative, Spacebar, Creator Campus, and a free-roam location-based VR experience, The Lunar Light.
Black Rock Creative had an eye-catching speeder in its booth. They were sharing PlayaPortals, an immersive app that lets users experience Black Rock City in VR with 3D models and 360/180 videos from Burning Man.
Spacebar is a VR barcade set in the wild west of cyberspace. Their 15’ tall arcade cabinet invites players on the outside to use physical pinball controls, while others go inside the machine, for a head-to-head contest of pinball meets dodgeball. Live VR games are fun, period. We played knock hockey and darts, but there were many more.
A giant inflatable astronaut drew me to Luna Aqua, a free roam location-based PCVR experience. Donning a backpack, you journey to the moonbase on a monorail taking in the sights of the lunar surface. I’m told they’ll be bringing their attraction to Santa Monica, CA later this year, hoping to succeed where Dreamscape and The Void failed. SandboxVR says they are printing money, so it can be done.
Brent Bushnell, former of Steam Carnival and Two Bit Circus has created Creator Campus, “a downloadable theme” you can put in a park, parking lot, ball field, anywhere. It offers a number of mixed reality games, including a shooter and a racing game, Rydeables, in which users in VR headsets raced themed electric wheelchairs through gates only they could see. It was too much fun and I had too little time. This feels like a great idea to me.
The three things people said I have to try were Pillow (Lucas Rizzotto), Fanport (Dave Lorenzini) and the VR dancing app, Let’s Dance, from Dark Arts. We’ve reviewed Pillow in the past but they’ve added features like Sky Fishing, just for AWE. If Meta is looking for Mixed Reality lifestyle applications, they were in abundance in AWE’s playground this year. They can’t miss Let’s Dance. My virtual dance partner said I was great, and loved her wardrobe changes.
Fanport, created by Draw & Code, is social, interactive and designed to do things that a VR arcade or other established location-based systems cannot – solve the throughput problem. In the demo, three of us wore Magic Leap 2 HMDs to fight invaders which literally came out of the wall, much like the original ML 1 game “Dr. Grordbort’s Invaders.” Supposedly the system can handle over a hundred simultaneous users, which would be a breakthrough. Getting that many people into headsets at once – and cleaning them – is the new logistical problem. Kagami, an experimental performance with a hundred people in Magic Leap 2 headsets ran for a month last summer at New York’s Shed theater off-Broadway.
Neon Arches led attendees from the expo floor into the XR Museum, which featured over 80 vintage XR devices donated by pioneers. Highlights include the 1990 Xybernaut (one of the first wearable computers), The Disney Aladdin Headset, The Nintendo Virtual Boy, and the original Meta AR headset, which was made years before Facebook acquired their name.
Special immersive experiences presented by The Immersive Archive Project USC Mobile & Environmental Media Lab will allow attendees to explore Ivan Sutherland’s first ever Head Mounted Display from 1968, and Morton Heilig’s Sensorama from 1961 – the first multisensory immersive cinema experience pre-dating VR, which is
being restored by a team under Scott Fisher at USC. Additionally, the XR Museum pays tribute to the first 101 XR pioneers who have been inducted into the XR Hall of Fame in 2024 with a photo gallery and their claim to fame. Their “stars” adorned the museum’s wall and also were on the carpet at the Convention Center entrance.
The Auggie Awards took place on Wednesday evening, June 19th, right before the induction ceremony for the first 101 members of the AWE Hall of Fame.
Best Art or Film: JFK Memento by TARGO: An Immersive Chronicle
Best Campaign: New Messi Sandwich, CamIOn XR
Best Climate Change Solution: SAMARitan by HENSOLDT Sensors
Best Collaboration Tool: Webex Hologram by Cisco
Best Consumer App: Pillow MR on Quest
Best Content Creator(s): Between Realities VR Podcast
Beat Creator and Authoring Tool: STYLY
Best Developer Tool: 8th Wall/Niantic
Best Education & Training Solution – ImmerseLearn by Korea Electric Power Corporation (KEPCO)
Best Enterprise Solution – Campfire
Best Game or Toy – Kluest by Sons of a Bit Entertainment
Best Headworn Device – Meta Quest 3
Best Health & Wellness: American Heart Association’s Hands-Only CPR
Best Indie Creator: 3lb Games
Best Interaction Product: HTC Vive Ultimate Tracker
Best startup – Playbook XR, which also won the startup pitch competition, judged by investors Marco DeMiroz (The Venture Reality Fund), Adam Draper (Boost VC), and Abigail Albright (WXR Fund).
Best Location-Based Entertainment – Japantown Geospatial for Paper Tree Origami by Rock Paper Reality
Best Societal Impact – TouchKEY+ Multisensory Station by WEART
Best Use of AI – AI and Augmented Reality at Pfizer
Best Web3 Implementation – SEPHORA UNIVERSE by SURREAL Events
AWE co-founder and executive director, Ori Inbar, close the show as he began it, on the main stage. Here Inbar announced the Best in show Awards. The winners were:
Audience Favorite – HaptX
Breakthrough Talent – In Arms Research, by Felix Herbst
Awesome Award – VR Retrospective, by USC
Winners were handed some cool tech giveaways from Pico, Looking Glass Factory, and bHaptics gifted to three lucky people.
Next were the Nextant Prizes from the Virtual World Society. Tom Furness took the stage again to hand out three additional awards. The winners were:
Spirit Prize – Krystal Curley
Rising Star Prize – Damon Hernandez
Legacy Prize – Jackie Morie
