It was one of the most jarring emails I’d ever received, and it was only one line: “Did you see that Google came up with a competitive product?”
The email, sent from a friend, was letting me know about the arrival of Google Forms — meaning my then-young startup, Jotform, was suddenly going up against one of the most powerful tech companies.
At first, I panicked. It felt like there was no way I’d be able to compete. Then, I strategized. To stand my ground, I’d need to get way more efficient at managing all the responsibilities I was juggling. I took a hard look at how I was spending my time and realized a lot of my day was spent on tedious, low-value tasks like sending emails.
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