The next iPhone series is about to be revealed—full schedule of what’s happening when are here and details of how to watch are here. A new report says that the price of the iPhone 16 Pro will not increase as other rumors have claimed, and that there will be improvements in the battery life.
The report comes in the form of a post on X from Bloomberg’s Mark Gurman who said this: “I expect the touch sensitive camera button to be on all iPhone 16 models tomorrow. The slimmer bezels on the Pro line are noticeable, as are battery life improvements. I don’t expect the Pro entry price to be raised from $999. Big focus will be on AI & A18 chip across the board.”
Let’s unpack these details.
iPhone 16 And iPhone 16 Pro: Capture Button
Having previously hedged his bets about the new button designed to help you shoot video and take photos, saying that it may only appear on the iPhone 16 Pro and Pro Max, Gurman has now said he thinks it will be on all four models of iPhone this fall.
I’ve believed that for some time so either we’re both right or both wide of the mark.
iPhone 16 Pro: Design
Slimmer bezels around the edge of the display have been predicted before but now Gurman is suggesting they will be big enough to be noticeable. Since many people use their phones with a case, it could give a completely edge-to-edge effect.
iPhone 16 Pro: Battery Life
Do you know anyone who doesn’t want better battery life? Me neither. So if the combination of a new processor, smarter software or a bigger cell can increase battery life, that’s great news.
iPhone 16 Pro: Price
Reports as recent as last week said that the price of the new phones would go up, perhaps by $100 across the board. Gurman hasn’t commented on the iPhone 16 and iPhone 16 Plus, so there could be an increase there, but I suspect not. If the Pro and Pro Max are price-matched this year to last, I believe the regular models will be as well.
iPhone 16 And iPhone 16 Pro: Apple Intelligence
I fully agree that Apple Intelligence and the A18 processor that powers it will be front-and-center at the keynote. Even though the new features will come later in the year, the fact that it’s on the way will be enough for Apple to champion it now. And they’ll do so persuasively enough to drive a super-cycle, I believe.
Only hours until we know everything.
