Introduction
Whether you are a new or seasoned content creator, reaching out to brands can be nerve wracking. The method I have created has allowed me to work as a creator for seven years and has more success brand pitches than rejections. I have been a social media content creator for 7 years and have pitched to a lot of brands and experimented with a lot of different methods and this one is the most successful.
Using this engaging and relationship building method, I acquire more education on the brand, creates a less stressful and more familiar pitch experience and will inconsequentially boost your engagement and reach on your platforms.
Pitching Power: How to Matchmake Your Content with Brands Your Audience Craves
Starting from the beginning at the analytics of your audience. What brings them joy and what is causing them stress? What niches are going be appealing to them? That is where you start you list of brands to pitch to, when your audience loves the brand, you and the brand get more out of the collaboration.
What value does that brand or could that brand have to your audience? The brand may have product simplicity, education on an issue, pricing, or product targeting, which impacts a large portion of your audience. You do not have to set in stone your niche, but look at your expertise, education, and skill sets and choose related niches that would benefit from your expertise.
Now that you have the information and ideal niches, write a list of brands that fit your audience’s interests and would benefit from your expertise. Something to touch on is ensuring you utilize a platform that benefits your specialties and skills. If you are a talented photographer, save time on YouTube; head over to Pinterest and Instagram, where photography is idolized and trending.
If you are ready to get your template to pitch like a pro than click the picture below.
Beyond the Pitch: Cultivating Connections for Content Creator Success
Spend time engaging with the brand and their audience on social media; This will help your engagement but also help you build a relationship with the brand before you pitch. Also, making a post or two using the brand’s product or talking about the brand in some way will help build your presence.
Sometimes brand pitching is like dating and you want to make sure you left an impact. Make an impression when you are engaging. Hype up the brand and their followers, say something funny, ask good questions. Here are a few examples: be respectful and focused on the product and the brand. There is one more action item to this portion of brand pitching it has always been a highly appreciated and deal closing step.
Breaking the Ice: Crafting Memorable Introductions in Brand Outreach
Send the brand a DM through social media and introduce yourself, and just let them know you are a supporter of their brand and that in the future, you would love the opportunity to speak with them on ideas you have since connecting.
If I find the PR representative or someone in marketing’s email from Linkedin or if they have their creator representative contact information on their website, I prefer to send them an email just introducing myself and sharing my favorite products from the brand or posts. If I can, I throw in a little free sample of some sort, such as:
- Research that would benefit their efforts (ex: I contacted a small business that makes nail polish wraps. She constantly posted on Instagram; you could tell it was tiring for her to keep up because the content was slipping. I brought her analytic data from when I got one pack of her nail wraps and made four static posts on different topics related to nail wraps. I posted them on Pinterest at peak times for that content, sent her the report immediately, and told her to check out her website traffic. She sold out that day and is now my retainer client.)
- Content Styles are trends they are not following, such as ASMR product showcases, tutorials, unboxing, and education on a specific aspect of the product.
- Competitor research and insight: yes, UGC has your work as a spy. Sometimes it’s okay.
Most brands to whom I have sent introduction emails have replied. Thanks for your email. I will add you to our list or sometimes send you PR. My favorite part is getting their email signature with a direct line of contact.
Get Ready for the Big Day
Put an email in drafts and start writing it. I like to have an email in my drafts folder for my “target clients.” That way, if I come up with any ideas or get information related to them, I can add them in real-time and review them before sending them. Here are the non-negotiables when sending a pitch email to a brand: Put your name and title – do not refer to yourself by your social media handle. Audience Demographic Report – Compile your audience and put them on an easy slide to show them who is watching you 1-2 sentences on how you came across this brand / discovered this brand. 1-2 sentences on what makes you an asset to their brand – pull out your list of skill sets and expertise. 1-3 Ideas of content for the brand. Try to keep it original and not what they already have on their page Proof of success. Show metrics on what your content has produced regarding engagement and sales. Attach all of your links to your social media and kits **cough another reason why Beacons is the best cough ** Use an email signature with your contact information.
Tip: Pitch emails sent Tuesday through Thursday are opened and responded to faster. When I sent pitch emails, When I was sending pitch emails, I wrote them on Sunday and scheduled them to be delivered on Tuesday after lunch.
Breaking the Ice: Crafting Memorable Introductions in Brand Outreach
I wasn’t sure how many apps and outside tools you were using but if writinf the pitch gives your issues, they write collab email for no extra cost and they are pretty good.
- How are the ten things you will not do during this wedding.
- Make content that you want to post on sm.
- Respond to any brand if you are drunk.Check your content constantly for a reply.
- Use an ai tool to write your Drive drunk. S
- top loving yourself ontent
Here are the non-negotiables when sending a pitch e-mail to a brand:
- [ ] Put your name and title – do not refer to yourself by your social media handle.
- [ ] Audience Demographic Report – Compile your audience and put them on an easy slide to show them who is watching you
- [ ] 1-2 sentences on how you came across this brand / discovered this brand.
- [ ] 1-2 sentences on what makes you an asset to their brand – pull out your list of skill sets and expertise.
- [ ] 1-3 Ideas of content for the brand. Try to keep it original and not what they already have on their page
- [ ] Proof of success. Show metrics on what your content has produced as far as engagement and sales.
- [ ] Attach all of your links to your social medias and kits
- [ ] Use an e-mail signature with your contact information
If you are a new creator you may not have proof of success but a little recommendation is to utilize the easy affiliate programs. Affiliate links can help you learn what posts work and will also give you a trail from your post. ShopMy is a free, easy and opportunistic site for affiliation links.
Power Plays Only! You do need to Follow up Everyth
Keep doing everything that you have been doing. Verify receipt of some sort; emails sometimes go to spam folders. Because I have introduced myself previously, I usually get a reply email with a signature and their contact number. I now have a Google Chrome extension that tracks my outbound emails and lets me know if they are open, how often, if somebody clicked on my links, etc. If you follow up on your emails daily, you will not be working with them.
I am not give you a template just a guide. The main points:
- Grab their attention – show your Hook skills!
Short who you are 2-3 sentences – the pitch should be about the brand.
- How you discovered the brand 1-2 sentences
Your wow factor, the reason that you are the creator that can take their business to the next level. 1-2 sentences
- Final next step proposal (video chat, phone call, etc) 2 sentences.
Thank them for their time and drop your links to everything that they could possibly need to know about you.
- E-mail Signature
