Nashville showroom gives US customers access to a HYRISS demo facility

L-Acoustics, the professional audio company that provides audio for live events and residential and luxury spaces, has announced the opening of a showroom in Nashville, U.S.

The company says this will provide it with a central hub from which it can demonstrate its innovative, leading-edge capabilities to industry partners and to top creative artists. The new facility is located in the same building at the Creative Arts Agency, AEG Presents, and Amazon Music and by locating it’s new facility in “Music City” L-Acoustics is evidently hoping to draw from the same creative well as the many artists for which Nashville is famous, from The Everly Brothers, to Jonny Cash, through Kings of Leon and Taylor Swift.

“In Nashville, we’re not waiting for the entertainment industry to come to us. We’re positioning ourselves at the center of where creative decisions are made, where artists are managed, where tours are planned, and where the future of live entertainment is being written. Nashville is central to our Americas operations and where the business of music lives. That’s exactly where L-Acoustics needs to be, said Bryan Bradley, CEO Americas at L-Acoustics, in a statement.

HYRISS In the USA

The new hub will feature the company’s second showroom for its HYRISS technology, which uses in-wall speakers and advanced processing to deliver immersive audio and allow the listeners to alter how the room sounds depending on the listener’s requirements.

The new hub will also offer a spatial audio lab, where DJs and sound designers will be able to use the facilities to create custom immersive mixes for their live productions.

In early February at ISE 2026, a huge professional AV show held every year at the Fira de Barcelona, the company demonstrated its “L-Acoustic’s DJ feature,” a new addition to the HYRISS software suite designed for nightclubs. It enables a DJ to take audio from any two-channel stereo source and, through the magic of machine‑learning, create individual stems that they can mix and move around the space in real-time.

Americas CEO Bradley “This showroom lets our partners walk in with a developer or yacht owner and demonstrate how one space can transform from a morning meditation room to an evening cinema to a late-night listening lounge—all without changing a single piece of furniture,” said Bradley.

While indicating that the technology is only realistic for the well-heeled, they will at least be getting something special for their hard-earned, as I can attest from experiencing HYRISS firsthand in its London showroom in late 2024.