Close Menu
Alpha Leaders
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
What's On
Work is a ‘situationship’ and your manager is a millennial: welcome to the economy where breaking up is hard to do

Work is a ‘situationship’ and your manager is a millennial: welcome to the economy where breaking up is hard to do

11 February 2026
Introducing Duke Ellington | Fortune

Introducing Duke Ellington | Fortune

11 February 2026
Seahawks head coach turned down a cushy career in finance at KPMG for a football internship—12 years later, he won the Super Bowl at 38

Seahawks head coach turned down a cushy career in finance at KPMG for a football internship—12 years later, he won the Super Bowl at 38

11 February 2026
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
Alpha Leaders
newsletter
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
Alpha Leaders
Home » Producing Profit In The Desert
Innovation

Producing Profit In The Desert

Press RoomBy Press Room19 March 20254 Mins Read
Facebook Twitter Copy Link Pinterest LinkedIn Tumblr Email WhatsApp
Producing Profit In The Desert

Self-sufficiency in food is important for any country, and it can lead to some strange developments, such as the fields of crops that were perfect circles or semicircles because of the design of the irrigation system, surrounded by the arid deserts of Saudi Arabia.

Because of the extreme heat, lack of rainfall and desert conditions, it is extremely difficult to grow crops in the Gulf states and they end up importing the vast majority of what they eat, either by air – which is very expensive – or by ship, which means that the food is often in poor condition by the time it arrives.

But one company has found a way to harness the harsh conditions of the Arabian peninsula and grow fresh food all year round. Pure Harvest, a start-up based in the United Arab Emirates. It produces, locally, a range of crops for the Gulf states markets, including berries, tomatoes, leafy greens and peppers – produce that would otherwise have to be flown in from other parts of the world.

“We use controlled environment agriculture, a term that covers everything from net and drip irrigation to AI-powered farms with full climate control depending on the climate and the crops you are dealing with,” says Sky Kurtz, CEO. “We are technology-agnostic – we use the lowest cost solution that is technologically acceptable. Our facilities are high-tech, climate-controlled greenhouses that make use of the natural light in the desert but can be closed to regulate the climate.”

Growing markets

The company has facilities in the UAE and Saudi Arabia, and is planning further projects in Kuwait, Singapore and Morocco. “Singapore is heavily dependent on food imports and is looking to boost the resilience of its food system by having more domestic food production,” he adds. “In Morocco, the idea would be to serve the European market. We’re looking for markets that are underserved in seasonally dependent products. Anywhere that airfreights a lot of food, crops that are water-intensive and perishable within 14 days, there is an argument for nearshoring production. Because of climate change, the future opportunity is immense.”

The company’s operations are a lot more resource-efficient, Kurtz says, using a seventh of the water that a typical greenhouse in the Middle East does, and a thirtieth of the water used in traditional agriculture (although that is typically in areas with much better water resources). Nonetheless, as the impacts of climate change increase, “water is the major constraint on traditional agriculture,” he adds.

“We also use very little fertilizer, we recirculate our water and instead of pesticides, we use natural predators to tackle pests.” In Singapore, Pure Harvest will use a lot less water because of the high levels of rainfall, and by growing produce locally, the firm reduces emissions from air freight.

The energy challenge

The key challenge for controlled environment agriculture is that it can be very energy-intensive, although greenhouses have far lower costs for lighting than say, a vertical farm that uses no natural lighting. “We go where the sun is because light is important to us,” Kurtz points out. “But there’s no doubt that energy is a big challenge.” However, where there is sun, there is also the possibility of solar power and we are increasingly using renewable power where we can. Our facility in Saudi Arabia sources 80% of its power from a solar farm, for example. And if the water we use comes from desalination plants, which require a huge amount of power to run, being able to use less water saves a huge amount of energy.”

Another challenge for the sector is that it is pretty capital-intensive, and the company, which has raised $287 million to date, is looking for more funding. But the opportunity is huge, Kurtz contends. “We have decoupled food production from the climate and married it to technology. It is entirely possible to produce food anywhere in the world, including the very harshest environments. It’s just a question of capital and energy availability.”

Controlled Environment Agriculture desalination energy greenhouse renewable Saudi Arabia Singapore UAE water
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Copy Link

Related Articles

Epstein Could Have Made $100 Million On A Secret Police Tech Investment

10 February 2026
ST Engineering debuts the AirFish: A craft that flies just above the sea at up to 116mph

ST Engineering debuts the AirFish: A craft that flies just above the sea at up to 116mph

9 February 2026

Why Faster-Growing Nurse Sharks Might Be A Warning Sign

9 February 2026

Why VCs Are Going Back To School To Master Human-In-The-Loop AI Systems

5 February 2026

Inside Jeffrey Epstein’s Secretive Silicon Valley Investments

5 February 2026

Samsung Goes Enterprise With SmartThings Pro

5 February 2026
Don't Miss
Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

By Press Room27 December 2024

Every year, millions of people unwrap Christmas gifts that they do not love, need, or…

Walmart dominated, while Target spiraled: the winners and losers of retail in 2024

Walmart dominated, while Target spiraled: the winners and losers of retail in 2024

30 December 2024
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment

Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment

6 February 2026
Stay In Touch
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Latest Articles
OpenAI disputes watchdog allegation it violated California’s new AI law with GPT-5.3-Codex release

OpenAI disputes watchdog allegation it violated California’s new AI law with GPT-5.3-Codex release

11 February 20260 Views
Robinhood launches testnet version of ‘Robinhood Chain’

Robinhood launches testnet version of ‘Robinhood Chain’

11 February 20262 Views
How GM’s supply-chain chief uses debate to reduce risk

How GM’s supply-chain chief uses debate to reduce risk

11 February 20260 Views
It turns out that Joe Biden really did crush Americans’ dreams for the future. Just look at how the vibe changed 5 years ago

It turns out that Joe Biden really did crush Americans’ dreams for the future. Just look at how the vibe changed 5 years ago

11 February 20261 Views
About Us
About Us

Alpha Leaders is your one-stop website for the latest Entrepreneurs and Leaders news and updates, follow us now to get the news that matters to you.

Facebook X (Twitter) Pinterest YouTube WhatsApp
Our Picks
Work is a ‘situationship’ and your manager is a millennial: welcome to the economy where breaking up is hard to do

Work is a ‘situationship’ and your manager is a millennial: welcome to the economy where breaking up is hard to do

11 February 2026
Introducing Duke Ellington | Fortune

Introducing Duke Ellington | Fortune

11 February 2026
Seahawks head coach turned down a cushy career in finance at KPMG for a football internship—12 years later, he won the Super Bowl at 38

Seahawks head coach turned down a cushy career in finance at KPMG for a football internship—12 years later, he won the Super Bowl at 38

11 February 2026
Most Popular
In the workforce, AI is having the opposite effect it was supposed to, UC Berkeley researchers warn

In the workforce, AI is having the opposite effect it was supposed to, UC Berkeley researchers warn

11 February 20261 Views
OpenAI disputes watchdog allegation it violated California’s new AI law with GPT-5.3-Codex release

OpenAI disputes watchdog allegation it violated California’s new AI law with GPT-5.3-Codex release

11 February 20260 Views
Robinhood launches testnet version of ‘Robinhood Chain’

Robinhood launches testnet version of ‘Robinhood Chain’

11 February 20262 Views
© 2026 Alpha Leaders. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.