Swiss tech accessory brand Rolling Square has launched its new inCharge Life cable system on Kickstarter. This launch is the latest evolution in the company’s inCharge modular charging ecosystem and supports 240W fast charging, 10Gbps data transfer and is backed by a simple lifetime replacement guarantee.
A decade ago, the Ferraris brothers, founders of Rolling Square, launched the original inCharge keyring cable. The company’s mission was a simple one: never run out of power again. What started as a compact emergency charger became a cable range that was crowdfunded to the tune of $4.3 million.
Long-Term Usability
After a decade of extensive experimentation with materials, tolerances and industrial design, Rolling Square has developed inCharge Life by merging mechanical precision with long-term usability and a circular production mindset.
Rolling Square says its new inCharge Life modular cable system is designed to last a lifetime because it offers industrial-grade durability, high-performance charging and fast data transfer, plus it comes with a lifetime physical replacement program requiring no physical returns or paperwork.
The Lifetime Right to Charging Power concept transforms the idea of a warranty into a permanent promise. If a cable ever fails, users just have to record a short video of themselves cutting their cable, then email it with their order number and address to Rolling Square support team. They will then receive, by return, a brand-new cable shipped directly to them without the need for complicated returns procedures or paperwork. The company claims its guarantee is not a perk, just its commitment to reliability, longevity and circular design.
The inCharge Life system is designed for people who depend on their technology, including travelers, content creators, students and everyday users who need durable cables. Designed for the desk, backpack or car, the system connects laptops, phones, tablets, cameras and power banks in a single ecosystem that can adapt to any setup.
Structual Integrity
Rolling Square says its inCharge Life cables are engineered with diecast zinc-aluminum alloy housings which offers structural integrity, while a custom strain-relief provides long-term durability and flexibility. The cables feature a precision-molded curvature for easy fingertip alignment and case-friendly spacers mean the cables can be used with smartphones that are housed in chunky phone cases
Reinforced Graphene Layer
All of the new cables are reinforced internally with a graphene layer which provides stability and tensile strength. Rolling Square uses oxygen-free copper wires covered in a soft silicone jacket that’s been engineered to resist cracks. A braided nylon sleeve is addedd to resists fraying and abrasion. Finally, there is a status LED that makes it easy to check when power is flowing throuigh the cable.
The result, says Rolling Square, claims its new cables are the most robust it has ever made. All cables support 240W Power Delivery 3.1 and 10 Gbps data transfer, apart from the 2-in-1 dual-charging model, which is limited to 100W.
Each cable is compatible with laptops, tablets and smartphones across USB-C standards as well as Phone-to-Phone (OTG) charging. This means that any phone, tablet or laptop can be used as a power source for another device, which is handy for travel and emergencies. The modular design of the inCharge system means cables can be joined or extended with minimal power drop. Rolling Square says performance remains stable even at lenghts of up to 30m/100ft.
Pricing and Availability:
The Rolling Square inCharge Life range will officially launch on Kickstarter on November 4, 2025. The cables will also be available from RollingSquare.com and the brand’s official Amazon stores once the campaign ends. Early supporters will be able to secure Super Early Bird offers on kits at the following prices:
- Build Your Own Kit – $28 (43% off retail)
- Home Kit + Pouch – $90 (47% off retail)
- Travel Kit + Pouch – $90 (47% off retail)
- Full Kit + Pouch – $130 (50% off retail)at up to 50% off, available across three packs.
