Browsing: Advertising

Advertising giants brace for tariff-induced cuts to ad spending

Advertising giants brace for tariff-induced cuts to ad spending

By Press Room27 April 2025

Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing increasingly muddled for…

Google wows Wall Street with strong Q1, but deflects questions about its business since Trump’s tariffs

Google wows Wall Street with strong Q1, but deflects questions about its business since Trump’s tariffs

By Press Room25 April 2025

If the economy is heading into a downturn, Google hasn’t felt it. Or at least, it didn’t feel it up…

Spotify is pitching itself to advertisers as the anti-‘rotting and doom scrolling app’

Spotify is pitching itself to advertisers as the anti-‘rotting and doom scrolling app’

By Press Room4 April 2025

Have you ever thought about how much time you spend on Spotify, that is, actually inside the Spotify app? It’s…

How Artificial Intelligence Is Changing Creative Testing Of Ads

How Artificial Intelligence Is Changing Creative Testing Of Ads

By Press Room31 March 2025

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005…

How I’ve Made Over 0k With a Unique and Fun Side Hustle

How I’ve Made Over $200k With a Unique and Fun Side Hustle

By Press Room27 February 2025

This as-told-to story is based on a conversation with GumGum Advertising CEO Phil Schraeder, who’s had a successful side hustle…

Traveling inspired the CEO of MNTN to create a 3-day weekend every month for employees

Traveling inspired the CEO of MNTN to create a 3-day weekend every month for employees

By Press Room18 February 2025

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Some Jeep owners are being hit with pop-up ads inside their cars—and it’s all part of Stellantis’s plan to make an extra billion a year

Some Jeep owners are being hit with pop-up ads inside their cars—and it’s all part of Stellantis’s plan to make an extra $20 billion a year

By Press Room13 February 2025

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Super Bowl commercials aim for easy laughs and nostalgia to avoid potential political missteps

Super Bowl commercials aim for easy laughs and nostalgia to avoid potential political missteps

By Press Room10 February 2025

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How AI Helps Make Marketers More Effective

How AI Helps Make Marketers More Effective

By Press Room1 February 2025

Staying ahead of consumer expectations and advancements in technology is critical to stay differentiated and ahead of competitors. AI has…

Disney’s ad boss Rita Ferro has some advice for rising execs: Embrace optimism over fear

Disney’s ad boss Rita Ferro has some advice for rising execs: Embrace optimism over fear

By Press Room22 January 2025

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