Browsing: Advertising
Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny. But what is it…
Rae and David Liu, the brother-sister co-founders behind luxury leather accessories brand Leatherology, “had the entrepreneurial bug” from a young…
The great smoothing is here. But what if friction isn’t failure? What if it’s the only thing left that still…
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Microsoft released a 56-second ad for the Surface laptop on January 30, and no one realized that it was partially…
Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing increasingly muddled for…
If the economy is heading into a downturn, Google hasn’t felt it. Or at least, it didn’t feel it up…
Have you ever thought about how much time you spend on Spotify, that is, actually inside the Spotify app? It’s…
The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005…
This as-told-to story is based on a conversation with GumGum Advertising CEO Phil Schraeder, who’s had a successful side hustle…