Browsing: Brand
The meteoric growth of women’s sports offers brands and investors the opportunity to reach new audiences, access new revenue streams…
Ellevest co-founder and CEO Sally Krawcheck says, “Every important decision about your career is made when you’re not in the…
Burberry brand value plunges 42% as group threatens to become long-term victim of the luxury slowdown
Burberry’s brand value has plunged in the last year as the company fights the dual challenges of a luxury downturn…
Canada Goose CEO isn’t worried about diluting the brand as it expands—but experts caution there are graveyards of companies that have tried
When you think of Canada Goose, you probably picture its trademark fur-trimmed parka, which is designed to keep people warm…
How a teen YouTube ‘problem child’ went from getting raided by the FBI to a multimillion-dollar business empire and cult-like following
Before the 27-year-old became the third-richest content creator, raking in $38 million in 2023—and challenging boxing legend Mike Tyson to…
Tiger Woods will create an apparel brand with TaylorMade after breaking up with Nike: ‘It won’t help you hit it further but you’ll look better than you do right now’
Tiger Woods has a new marketing partner after ending a long-term endorsement deal with Nike earlier this year. The 48-year-old legend has…