Browsing: Marketing
Nike got a brisk reminder last week of how edgy marketing can easily blow up in a brand’s face. The…
Personal AI use is collapsing the customer decision-making process into a single conversation, and most brands aren’t ready for it.…
Allison Ellsworth admits she’s not the typical founder story. She was, by her own telling, “a solid C student,” a…
Bruce Stockler, a former director of corporate communications at McCann Worldgroup, works with clients in the advertising, marketing, media, ESG,…
Yesterday, Alix Earle plastered the internet with the launch of Reale Actives, her first brand of her own. It’s a…
AI chatbots and search engines are sometimes negative about brands, and the end result—while arguably good for the end consumer—is…
Today, fandom functions as a co-creative, identity-shaping system where fans play a meaningful role in the evolution of both the IP they…
Elon Musk’s social media platform X suffered a 58% revenue collapse in its U.K. operations during 2024, according to financial…
After being cooped up inside with few opportunities to socialize, people yearned to break the overwhelming isolation they’d experienced during…
CES is always loud, overwhelmingly sprawling but also familiar.This year, the overwhelming impression wasn’t that there was a breakthrough. It…