Browsing: Marketing
Inside Fortune 500 boardrooms, chief marketing officers are grappling with a new and uncomfortable reality: the playbook they’ve relied on…
A recurring theme on and off stage at Cannes Lions International Festival of Creativity this year was just how drastically the marketing job has changed. It’s no…
Fortune opened its flagship Fuel Up event at Cannes Lions International Festival of Creativity with a panel discussion with Gstaad Guy, the fictional Swiss bon vivant…
Much of the marketing world is handing over creative tasks to AI with fairly mixed results. But Dan Murphy, who…
Every few weeks, a job listing circulates through LinkedIn that stops journalists mid-scroll. A fintech company hunting for an editor-in-chief.…
For all the star-studded splendor of the Cannes Lions International Festival of Creativity, its origins were remarkably modest. To find them, you must leave…
Nike got a brisk reminder last week of how edgy marketing can easily blow up in a brand’s face. The…
Personal AI use is collapsing the customer decision-making process into a single conversation, and most brands aren’t ready for it.…
Allison Ellsworth admits she’s not the typical founder story. She was, by her own telling, “a solid C student,” a…
Bruce Stockler, a former director of corporate communications at McCann Worldgroup, works with clients in the advertising, marketing, media, ESG,…