Browsing: Marketing
Much of the marketing world is handing over creative tasks to AI with fairly mixed results. But Dan Murphy, who…
Every few weeks, a job listing circulates through LinkedIn that stops journalists mid-scroll. A fintech company hunting for an editor-in-chief.…
For all the star-studded splendor of the Cannes Lions International Festival of Creativity, its origins were remarkably modest. To find them, you must leave…
Nike got a brisk reminder last week of how edgy marketing can easily blow up in a brand’s face. The…
Personal AI use is collapsing the customer decision-making process into a single conversation, and most brands aren’t ready for it.…
Allison Ellsworth admits she’s not the typical founder story. She was, by her own telling, “a solid C student,” a…
Bruce Stockler, a former director of corporate communications at McCann Worldgroup, works with clients in the advertising, marketing, media, ESG,…
Yesterday, Alix Earle plastered the internet with the launch of Reale Actives, her first brand of her own. It’s a…
AI chatbots and search engines are sometimes negative about brands, and the end result—while arguably good for the end consumer—is…
Today, fandom functions as a co-creative, identity-shaping system where fans play a meaningful role in the evolution of both the IP they…