Browsing: Nike
Today, he hosts polo events with Prince William and runs a $2.7 billion empire—but J. Michael Prince’s first taste of…
Nike’s earnings exceeded Wall Street’s expectations, but CEO Elliott Hill’s test is the World Cup
When Nike brought Elliott Hill out of retirement almost two years ago to helm the sports conglomerate, it was with…
France wearing green for the Statue of Liberty: inside the unusual interpretation of ‘national pride’ that makes World Cup jerseys
Heat. Moisture. National pride. These were top of mind as Nike designed its uniform kits for this year’s World Cup,…
When the COO of Nike, the chief of operations at an $84 billion food distributor, and the CEO of a…
6 years of jersey design, 4 years of prep, 4 weeks of games: Execs at U.S. Soccer and Nike know how much this World Cup means
With less than two weeks until kickoff, the 2026 World Cup—co-hosted by the U.S., Canada, and Mexico—has not been without…
Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them.
Nike got a brisk reminder last week of how edgy marketing can easily blow up in a brand’s face. The…
The U.S. military was a big winner after Maduro’s capture. The other sensation this a Nike outfit
The capture and extraction of Nicolas Maduro from Venezuela was pulled off with stunning speed by a wide array of…
Nike on Friday unveiled Aero-FIT, a new performance apparel technology it bills as a pinnacle of cooling, designed specifically for…
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Nearly 40 years ago, Nike introduced its iconic “Just do it” slogan, which ultimately fueled one of the most successful…
Nike is asking Gen-Z a whole new question about sports, one that is just begging to be answered. Just recently,…












