Browsing: outdoor and sporting goods

The Sill got millennials obsessed with houseplants. Now a new CEO aims to conquer the billion outdoor gardening market

The Sill got millennials obsessed with houseplants. Now a new CEO aims to conquer the $11 billion outdoor gardening market

By Press Room2 July 2025

– Growth trajectory. Many of the direct-to-consumer brands of the 2010s succeeded by targeting millennial customers who had a lot…

REI’s new CEO started her tenure by apologizing for the brand’s endorsement of Trump’s interior secretary: ‘Our public lands are under attack’

By Press Room12 May 2025

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