Browsing: running shoes
Adidas has announced its lightest super shoe yet, the Adidas Adizero Adios Pro Evo 3. Its headline stat is the…
Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them.
Nike got a brisk reminder last week of how edgy marketing can easily blow up in a brand’s face. The…
From wool sneakers to GPUs: Allbirds’ desperate AI pivot and 600% stock surge, explained
Many companies, from Walmart to United Airlines, have been heavily touting their use of artificial intelligence to get some more…
Brooks Running CEO shares the best piece of leadership advice he got from Warren Buffett’s Berkshire Hathaway
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Swiss running brand On became $3 billion richer in the last week. It’s coming for Nike and Adidas next
Sitting in their Zurich headquarters, On’s sanguine co-CEO, Martin Hoffmann, and his colleague and On co-founder Caspar Coppetti, have reason…
Investors cheered last month when Nike announced the return of company veteran Elliott Hill, who is emerging from retirement to…
Roger Federer-backed On continues to push against rivals Nike and Adidas as sales jump 28%
On Holding AG saw consumers rush to buy its running shoes and new lines of training apparel, as the Swiss…
Flailing, Nike is bringing a senior executive out of retirement to help it fight the sneaker wars
As part of Nike’s three-year cost-saving plan to bring it back from slumping sales and compete with a new wave…
Converse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet
Sneaker brand Converse is the latest subsidiary of parent company Nike to feel the heat from the sneaker giant’s $2…
Kaitlin Gregg Goodman hated that running, a sport she’s loved from a young age, was used as a disciplinary tool…












