Close Menu
Alpha Leaders
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
What's On
At The 2026 FIFA World Cup, 7 Ways To Prevent Soccer Injuries

At The 2026 FIFA World Cup, 7 Ways To Prevent Soccer Injuries

14 June 2026
Canadian PM warns US restrictions on Anthropic show danger of relying too much on American providers

Canadian PM warns US restrictions on Anthropic show danger of relying too much on American providers

14 June 2026
A Stupid ‘Forza Horizon 6’ Horn Offers 2026’s Biggest Jumpscare

A Stupid ‘Forza Horizon 6’ Horn Offers 2026’s Biggest Jumpscare

14 June 2026
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
Alpha Leaders
newsletter
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
Alpha Leaders
Home » Why this small business that sells cycling clothes for women decided to fight Trump’s tariffs — ‘our backs were up against the wall’
News

Why this small business that sells cycling clothes for women decided to fight Trump’s tariffs — ‘our backs were up against the wall’

Press RoomBy Press Room2 November 20257 Mins Read
Facebook Twitter Copy Link Pinterest LinkedIn Tumblr Email WhatsApp
Why this small business that sells cycling clothes for women decided to fight Trump’s tariffs — ‘our backs were up against the wall’

From the moment President Donald Trump imposed tariffs on nearly every country, Nik Holm feared the company he leads might not survive.

Terry Precision Cycling has made it 40 years with a product line specifically for women, navigating a tough early market, thin profit margins and a pandemic-era boom and bust. But Holm, the company president, wasn’t sure how his operation could pay the tariffs first announced in April and stay in business.

“We felt like our backs were up against the wall,” he said, explaining why he joined a lawsuit challenging the tariffs that the Supreme Court will hear next week.

Terry Precision Cycling’s offices are tucked behind a Burlington, Vermont, coffee shop on a leafy street that bursts into color in the fall. Local accolades share wall space with bike saddles and a color wheel’s worth of fabric samples. Orders are shipped out from a warehouse a few miles away.

It seems an unlikely epicenter for the furor over Trump’s tariffs playing out on the trading floors of global market exchanges and in the boardrooms of international corporations.

But Terry Precision Cycling is one of a handful of small businesses that are challenging many of Trump’s tariffs Wednesday before the Supreme Court in a case with extraordinary implications for the boundaries of presidential power and for the global economy.

Small businesses hit hard

The company is small, but it works with suppliers around the world. It sells cycling shorts manufactured in the U.S. using materials imported from France, Guatemala and Italy. Its distinctive, colorfully printed bike jerseys are made with high-tech material that can’t be found outside of China.

Tariffs mean the company has to pay more for all those imports, and without the cash reserves of a big company, it has few choices to make up the shortfall besides raising prices for customers. The bewildering pace of changes in tariffs, especially on goods from China, has made setting prices more like rolling the dice. “If we don’t know the rules of the game, how are we supposed to play?” Holm asked.

The company had to add $50 to one pair of shorts in the pipeline when China tariffs hit 145%, bringing the price to $199. “Name the cost and we can name the price, and then we can backtrack to see who can actually afford it,” Holm said.

The other companies in the lawsuit he joined are also small businesses, including a plumbing supply company in Utah, a wine importer from New York and a fishing-tackle maker in Pennsylvania.

Holm started working for the company more than a decade ago, taking up cycling in earnest alongside the job. He often rides his bike to work and props it outside his office, alongside the company’s designers and salespeople. A thin man with deep-set eyes and side-parted hair, Holm was named president about two years ago as the company started by women’s cycling pioneer Georgena Terry was wrestling with a downturn in the outdoor market after the coronavirus pandemic. His normally level demeanor gets animated when he talks about the design of their padded shorts or the level of SPF protection in the jerseys.

“It’s all about fit and function, and feeling safe and comfortable,” he said. “That’s our foundation, getting people, getting women, riding. More butts on bikes and getting out there.”

The businesses challenging Trump’s tariffs are represented by Liberty Justice Center, a libertarian-leaning legal group usually more aligned with conservative causes. But they say Trump is wrong on sweeping tariffs, which are projected to collect a total of some $3 trillion from businesses over the next decade, according to the Congressional Budget Office.

They argue the president is using an emergency powers law that doesn’t even mention tariffs to claim nearly unlimited powers to impose and change import duties at will, something no other president has done on such a scale.

“It is practically what the American Revolution was fought over, the principle that taxation is not legitimate unless it is adopted by the representatives of the people,” said Jeffrey Schwab, an attorney with the Liberty Justice Center.

Trump calls the case one of the country’s most important

The Trump administration said the law lets the president regulate importation, and that includes tariffs. The president has been vocal about the case, suggesting at one point he might go to the arguments himself — something no other sitting president is recorded to have done. “That’s one of the most important cases in the history of our country because if we don’t win that case, we will be a weakened, troubled financial mess for many, many years to come,” he said.

The law Trump used for many of his tariffs, the International Emergency Economic Powers Act, has been invoked dozens of times over the decades, often to impose sanctions on other countries.

But no president had used it for tariffs until February, when Trump placed duties on China, Mexico and Canada. He said the countries had not been doing enough to stop illegal immigration and drug trafficking.

In April, he unveiled “reciprocal” tariffs on nearly all U.S. trading partners with a baseline of 10% and higher increases for specific countries, though many of those have since been put on hold. Tariffs on China hit 145% at one point but have since come down and are headed to 20% overall under Trump’s latest deal with China.

Multiple lawsuits have been filed over the emergency-powers tariffs. The Supreme Court also will hear two other cases on Wednesday, one from a group of Democratic-leaning states and another from an Illinois educational toy company.

The plaintiffs have won two rounds in lower courts, though the government did convince four appellate judges that the law does allow the president broad power over tariffs.

How the Supreme Court will rule is an open question

The high court will now be asked to rule on the scope of a president’s authority. The justices, three of whom were appointed by Trump, have so far been reluctant to check his extraordinary flex of executive power.

But they have been skeptical of presidential claims of power before, as when Joe Biden tried to forgive $400 billion in student loans under a different law dealing with national emergencies. The court found that the law didn’t clearly give Biden the power to enact such a costly program.

Trump’s tariffs, by contrast, are expected to total in the trillions. They’re also projected to increase people’s bills by about $2,000 per household this year, an analysis from the Yale Budget Lab found.

Revenue from tariffs totaled $195 billion by September, more than double what it was the year before — though the government could have to pay back that money if the justices strike down the tariffs.

Trump has acknowledged that Americans could feel some short-term pain from tariffs but maintained that they’ll bring about more favorable trade deals and help American manufacturing. His administration says the tariffs are different from the Biden student-loan case because they’re about foreign affairs, an area where it says the courts should not be second-guessing the president.

For the people at Terry Precision Cycling, though, those big-picture political questions were far from their decision to join the lawsuit. Holm thought more about the company’s 20 or so employees, its legacy and the women who buy its products out of a love for cycling.

“If it becomes so unaffordable for them to do it, less can enter into that joy, that freedom of being on a bike,” he said. “It was about surviving this uncertainty.”

Donald Trump Small Business Supreme Court tariffs and trade
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Copy Link

Related Articles

Canadian PM warns US restrictions on Anthropic show danger of relying too much on American providers

Canadian PM warns US restrictions on Anthropic show danger of relying too much on American providers

14 June 2026
Iran pushes differing versions of deal as U.S. sticks to timeline

Iran pushes differing versions of deal as U.S. sticks to timeline

14 June 2026
Iran proved it can close the Strait of Hormuz, but the U.S. is showing it can punch open a hole

Iran proved it can close the Strait of Hormuz, but the U.S. is showing it can punch open a hole

14 June 2026
Wall Street is gaining access to new catastrophe models to help predict wars

Wall Street is gaining access to new catastrophe models to help predict wars

14 June 2026
Trump warns Israel and Iran not to ‘blow it’ after new strikes threaten ceasefire deal that

Trump warns Israel and Iran not to ‘blow it’ after new strikes threaten ceasefire deal that

14 June 2026
SpaceX surge further boosts Saudi billionaire prince’s fortune

SpaceX surge further boosts Saudi billionaire prince’s fortune

14 June 2026
Don't Miss
Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

By Press Room27 December 2024

Every year, millions of people unwrap Christmas gifts that they do not love, need, or…

Exclusive: DeFi platform Azura launches after raising .9 million from Initialized

Exclusive: DeFi platform Azura launches after raising $6.9 million from Initialized

22 October 2024
Sam Altman’s World Wants To Scan Your Eyes To Prove You’re Human

Sam Altman’s World Wants To Scan Your Eyes To Prove You’re Human

22 October 2024
Stay In Touch
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Latest Articles
Today’s NYT Connections Hints And Answers For Monday, June 15

Today’s NYT Connections Hints And Answers For Monday, June 15

14 June 20262 Views
Iran proved it can close the Strait of Hormuz, but the U.S. is showing it can punch open a hole

Iran proved it can close the Strait of Hormuz, but the U.S. is showing it can punch open a hole

14 June 20262 Views
How A 21-Year-Old Creator Generated 600 Million Views With Just 12 Videos

How A 21-Year-Old Creator Generated 600 Million Views With Just 12 Videos

14 June 20262 Views
Wall Street is gaining access to new catastrophe models to help predict wars

Wall Street is gaining access to new catastrophe models to help predict wars

14 June 20261 Views

Recent Posts

  • At The 2026 FIFA World Cup, 7 Ways To Prevent Soccer Injuries
  • Canadian PM warns US restrictions on Anthropic show danger of relying too much on American providers
  • A Stupid ‘Forza Horizon 6’ Horn Offers 2026’s Biggest Jumpscare
  • Iran pushes differing versions of deal as U.S. sticks to timeline
  • Today’s NYT Connections Hints And Answers For Monday, June 15

Recent Comments

No comments to show.
About Us
About Us

Alpha Leaders is your one-stop website for the latest Entrepreneurs and Leaders news and updates, follow us now to get the news that matters to you.

Facebook X (Twitter) Pinterest YouTube WhatsApp
Our Picks
At The 2026 FIFA World Cup, 7 Ways To Prevent Soccer Injuries

At The 2026 FIFA World Cup, 7 Ways To Prevent Soccer Injuries

14 June 2026
Canadian PM warns US restrictions on Anthropic show danger of relying too much on American providers

Canadian PM warns US restrictions on Anthropic show danger of relying too much on American providers

14 June 2026
A Stupid ‘Forza Horizon 6’ Horn Offers 2026’s Biggest Jumpscare

A Stupid ‘Forza Horizon 6’ Horn Offers 2026’s Biggest Jumpscare

14 June 2026
Most Popular
Iran pushes differing versions of deal as U.S. sticks to timeline

Iran pushes differing versions of deal as U.S. sticks to timeline

14 June 20262 Views
Today’s NYT Connections Hints And Answers For Monday, June 15

Today’s NYT Connections Hints And Answers For Monday, June 15

14 June 20262 Views
Iran proved it can close the Strait of Hormuz, but the U.S. is showing it can punch open a hole

Iran proved it can close the Strait of Hormuz, but the U.S. is showing it can punch open a hole

14 June 20262 Views

Archives

  • June 2026
  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • March 2022
  • January 2021
  • March 2020
  • January 2020

Categories

  • Blog
  • Business
  • Entrepreneurs
  • Global
  • Innovation
  • Leadership
  • Living
  • Money & Finance
  • News
  • Press Release
© 2026 Alpha Leaders. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.