Meet the March Madness millionaires: From Duke’s Cooper Flagg to Purdue’s Braden Smith, college athletes are raking in eight-figure NIL deals

Cooper Flagg #2 of the Duke Blue Devils drives with the ball against Xavier Lipscomb #45 of the Mount St. Mary’s Mountaineers in the second half during a first round game of the men’s NCAA basketball tournament at Lenovo Center on March 21, 2025 in Raleigh, North Carolina.

Getty Images—Lance King