Close Menu
Alpha Leaders
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
What's On
Ancestry’s CEO says a billionaire boss taught him to eat lunch with employees in the break room

Ancestry’s CEO says a billionaire boss taught him to eat lunch with employees in the break room

13 October 2026
Dario Strangelove, or: How I Learned to Stop Worrying and Love the AI Bomb

Dario Strangelove, or: How I Learned to Stop Worrying and Love the AI Bomb

13 October 2026
Alphabet President Ruth Porat on how Google is funding AI to win long term, and the risks ahead

Alphabet President Ruth Porat on how Google is funding AI to win long term, and the risks ahead

13 October 2026
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
Alpha Leaders
newsletter
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
Alpha Leaders
Home » Tariff Misery in Japan: Honda and Nissan Forecast Plunges in Profit
Business

Tariff Misery in Japan: Honda and Nissan Forecast Plunges in Profit

Press RoomBy Press Room13 May 20253 Mins Read
Facebook Twitter Copy Link Pinterest LinkedIn Tumblr Email WhatsApp
Tariff Misery in Japan: Honda and Nissan Forecast Plunges in Profit

President Trump’s decision to negotiate a break for China on tariffs is galling for Japan, which is reeling from auto sector levies that the White House has shown no sign of willingness to lift.

Japan, a top U.S. ally in Asia, was eager to advance trade negotiations with Washington, even as Mr. Trump imposed tariffs on automobiles, and threatened an across-the-board 24 percent tariff on Japanese goods.

While Beijing and others assembled plans for retaliatory tariffs, Japan rushed to Washington for trade negotiations, armed instead with commitments to buy more American goods and boost investments in the United States to $1 trillion.

Now in Tokyo, the sting is palpable.

On Tuesday — one day after the Trump administration agreed to temporarily nix most of its tariffs on China — two of Japan’s top automakers issued dire profit forecasts, weighed down by the effects of U.S. car tariffs.

Honda Motor said that its operating profit would fall nearly 60 percent for the fiscal year that began in April. It attributed the downgrade to a whopping $4.4 billion hit from tariffs.

Nissan Motor suspended its profit forecast for the current year, and said that it would likely swing to an operating loss in the first quarter. The automaker, which was already restructuring its global operations before the U.S. tariffs, said it would slash an additional 11,000 jobs on top of the 9,000 cuts it announced in November.

In Japan there is a sense of disbelief and indignation among business leaders and government officials that the Trump administration backed down on China tariffs, while maintaining punishing levies on allies like Japan with significantly smaller trade imbalances.

The fact that the U.S. prioritized China over many other trade partners in reaching a tariff agreement showed that “at this stage, allies like Japan are at a disadvantage,” said Kazuhiro Maeshima, a professor of American politics and diplomacy at Sophia University in Tokyo. “This can only be seen as disregard,” he said.

Earlier this month, a 25 percent U.S. tariff on vehicle imports was extended to cover auto parts as well. Those two levies are particularly painful for Japan because automobiles and car parts are by far its biggest export to the United States.

Economists estimate that the higher auto tariffs alone could put a big dent in economic growth in Japan this year. Factoring in broader disruptions from U.S. tariff policy, officials have predicted that growth could be more than halved.

That is because the auto sector is the backbone of Japanese industry. Nissan has already planned to shift some manufacturing to the United States to skirt tariffs, and if such moves are replicated by others, it could spark a broader hollowing out of industrial production in Japan.

Japan’s biggest automaker, Toyota Motor, said last week that while it aimed to protect production and jobs in Japan, U.S. tariffs would likely cost it more than $1 billion in April and May alone.

Honda’s chief executive, Toshihiro Mibe, said on Tuesday that the company plans to expand manufacturing in the United States to try to recover some of the billions of dollars of tariff losses it forecast. That includes moving some domestic production of its hybrid Civic to a factory it operates in Indiana, he said.

Japan is also negotiating with the United States regarding the proposed 24 percent “reciprocal” tariff, which the Trump administration announced last month and then delayed until early July. The next round of trade talks is expected later this month, but progress has stalled.

Japan has said lower tariffs on cars are a necessary condition of any trade deal, a position that Prime Minister Shigeru Ishiba reiterated in parliament on Monday.

automobiles Customs (Tariff) Donald J Honda Motor Co Ltd Japan Nissan Motor Co Toyota Motor Corp. Trump
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Copy Link

Related Articles

Can Your College Affect Your Income?

8 October 2026
Japan’s population shrinks faster, but the government makes it harder for foreigners to live there

Japan’s population shrinks faster, but the government makes it harder for foreigners to live there

5 October 2026
Global Economy Is Running Out of Wiggle Room

Global Economy Is Running Out of Wiggle Room

17 September 2026
Exclusive: Manufacturing AI startup CADDi valued at .2 billion in 4 million funding round

Exclusive: Manufacturing AI startup CADDi valued at $1.2 billion in $114 million funding round

15 September 2026
How to Change Your Image as a Heartless Luxury Titan Overnight

How to Change Your Image as a Heartless Luxury Titan Overnight

29 July 2026
What to Watch at the Federal Reserve’s July Meeting

What to Watch at the Federal Reserve’s July Meeting

29 July 2026
Don't Miss
Trump’s Tariffs Will Make AI Data Centers More Expensive

Trump’s Tariffs Will Make AI Data Centers More Expensive

By Press Room4 April 2025

Donald Trump’s administration has gone all-in on AI: A day after his inauguration, the newly-elected…

Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

27 December 2024
Sam Altman’s World Wants To Scan Your Eyes To Prove You’re Human

Sam Altman’s World Wants To Scan Your Eyes To Prove You’re Human

22 October 2024
Stay In Touch
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Latest Articles
Then number of women in C-suite roles has stalled, and the reasons go far beyond the pipeline

Then number of women in C-suite roles has stalled, and the reasons go far beyond the pipeline

13 October 20260 Views
Great Wealth Transfer, women entrepreneurs, and veterans are changing the money landscape, execs say

Great Wealth Transfer, women entrepreneurs, and veterans are changing the money landscape, execs say

13 October 20260 Views
LinkedIn is piloting a school to teach workers how to become their own bosses–no degree required

LinkedIn is piloting a school to teach workers how to become their own bosses–no degree required

13 October 20260 Views
Susan Collins’ allies spent ,000 attacking her rival in the wrong Portland

Susan Collins’ allies spent $25,000 attacking her rival in the wrong Portland

12 October 20261 Views

Recent Posts

  • Ancestry’s CEO says a billionaire boss taught him to eat lunch with employees in the break room
  • Dario Strangelove, or: How I Learned to Stop Worrying and Love the AI Bomb
  • Alphabet President Ruth Porat on how Google is funding AI to win long term, and the risks ahead
  • Norm will be to trade crypto through agents by 2028, Nansen CEO predicts
  • Then number of women in C-suite roles has stalled, and the reasons go far beyond the pipeline

Recent Comments

No comments to show.
About Us
About Us

Alpha Leaders is your one-stop website for the latest Entrepreneurs and Leaders news and updates, follow us now to get the news that matters to you.

Facebook X (Twitter) Pinterest YouTube WhatsApp
Our Picks
Ancestry’s CEO says a billionaire boss taught him to eat lunch with employees in the break room

Ancestry’s CEO says a billionaire boss taught him to eat lunch with employees in the break room

13 October 2026
Dario Strangelove, or: How I Learned to Stop Worrying and Love the AI Bomb

Dario Strangelove, or: How I Learned to Stop Worrying and Love the AI Bomb

13 October 2026
Alphabet President Ruth Porat on how Google is funding AI to win long term, and the risks ahead

Alphabet President Ruth Porat on how Google is funding AI to win long term, and the risks ahead

13 October 2026
Most Popular
Norm will be to trade crypto through agents by 2028, Nansen CEO predicts

Norm will be to trade crypto through agents by 2028, Nansen CEO predicts

13 October 20262 Views
Then number of women in C-suite roles has stalled, and the reasons go far beyond the pipeline

Then number of women in C-suite roles has stalled, and the reasons go far beyond the pipeline

13 October 20260 Views
Great Wealth Transfer, women entrepreneurs, and veterans are changing the money landscape, execs say

Great Wealth Transfer, women entrepreneurs, and veterans are changing the money landscape, execs say

13 October 20260 Views

Archives

  • October 2026
  • September 2026
  • July 2026
  • June 2026
  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • March 2022
  • January 2021
  • March 2020
  • January 2020

Categories

  • Blog
  • Business
  • Entrepreneurs
  • Global
  • Innovation
  • Leadership
  • Living
  • Money & Finance
  • News
  • Press Release
© 2026 Alpha Leaders. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.