Adobe Max 2024 had a slew of announcements this year – from demos of previous years going live to experimental features, there was a lot to take in. Here’s everything coming to your Creative Suite in a few months, including updates to Photoshop, Illustrator, InDesign, and more.
The First Video AI Generation Model Goes Public in Premiere Pro Beta
Through the Firefly announcement, Adobe repeatedly asserted that its AI hasn’t been trained on user data, addressing concerns raised in June when it updated the Terms and Conditions. The company’s first AI video generation feature is now live, with a focus on making it “commercially safe.”
At a briefing, Alexandru Costin, VP of GenAI at Adobe, explained that their user base is creative professionals who “want to tell stories themselves and not use prompts to generate one-minute clips.” This is why Adobe launched with a two-second Extend feature when OpenAI has already demoed one minute generating Sora platform.
Tools like Generative Extend, image-to-video, and text-to-video are now live in the Premiere Pro beta. Currently, you can generate 720p clips at 24 frames per second, and Adobe says it is working on improving the quality.
A Bunch of Updates to Photoshop, Illustrator And More
Adobe announced AI-powered features across its Creative Cloud apps. Photoshop now includes an automatic background distraction removal tool similar to Google’s Magic Eraser. It can automatically identify common distractions like people or cables and remove them. The cable demo looked impressive.
There are more tools now available, such as Generate Background, Generative Fill, Generative Expand, and Generate Similar. The Expand tool is also available for InDesign.
Adobe’s Project Neo, an Illustrator-like app for 3D design, is now available in beta. It was teased last year and allows you to create 3D designs from 2D images. The app can generate 3D angles while dynamically adjusting vector lighting and shadows in real-time.
Adobe is also launching a new feature called “Objects on Path” in Illustrator. This will let you quickly attach, arrange, and move objects along any path shape. You’ll also notice improvements in the Image Trace feature, delivering “crisper vectorized outputs with cleaner lines that are more accurate to the original image.” The Mockup tool is now widely available as well.
Sneak Peek at Experimental Tools
Adobe hosts a “Sneaks” event at Max every year, where the company showcases experimental features that might or might not make it to the public in the coming years.
Project Clean Machine is aimed at removing distracting flashes and correcting overexposed frames in footage. The tool can detect, remove, and add details (that didn’t exist) in overexposed frames to maintain consistent color and lighting.
Project Scenic allows you to add, move, and resize specific objects in a 3D scene using the Firefly model. Meanwhile, Project Moton can help you create animated graphics in a variety of styles. The latter is an animation builder that adds motion effects to text and basic images. You can also add text input to further transform the motion video.
Project Know How enhances Adobe’s Content Credential technology. It applies a digital tag of the creator on a piece of content, ensuring that even if the content is posted anywhere or printed on physical items like a tote bag, the ownership can still be recognized.
Project Know How is also a potential tool for combating misinformation in the digital era. It works with videos, allowing users to fetch the original video information even if a short clip has been edited and taken out of context online.
Project Super Sonic lets you generate sound effects in a video. You can do so by either a text prompt or click on objects in the video to create sounds. You can control the timing, add layers and choose from variations of prompts.
