It should be obvious — but it isn’t. That’s the latest warning for any shoppers chasing this or any other too good to be true deals. “Whether it’s a new iPhone drop, Taylor Swift’s Eras Tour or a major sporting event, The Fear of Missing Out (FOMO) can push users to click on unverified links promising early access or exclusive deals.”
The warning comes courtesy of Kaspersky’s Threat Research team and is aimed at Gen Z, “the most internet-savvy generation yet, known for their digital fluency and trendsetting influence… But as they navigate a world of hyperconnectivity, social media and online shopping, cyber threats are evolving just as rapidly.”
Kaspersky warns that cybercriminals exploit the need for immediacy, crafting a sense of urgency that’s catnip for this powerful generation of shoppers in particular, and leaves them at risk. Clickbait phishing schemes “lead users to malicious sites that steal login credentials or distribute malware. Fake event tickets, pre-order scams and leaked’ insider information are just some of the tactics used to manipulate this fear.”
We saw this with Kaspersky’s other recent Gen Z warning — the dangers lurking behind fake downloads for new movies, exclusive scenes and episodes, and other viral content. While cheaper than retail iPhones will always tempt clicks, the threat extends to nostalgic and retro products, driven by TikTok and Instagram posts.
“The Sims 2, Barbie Fashion Designer and Bratz Rock Angelz evoke nostalgia, [but] searching for unofficial downloads often leads users to malware-infested sites.” Without any warning, the trip down memory lane leads to compromised devices or stolen data.”
The threat also extends to fast fashion, Kaspersky says, which has such a fast product turnaround and headline pricing that a gift to cybercriminals. “Brands like Shein, ASOS and Fashion Nova deliver affordability and instant gratification, making them staples for this generation. However, the allure of these brands comes with a dark side. Fake shopping websites, hoax promocodes and phishing ads capitalize.”
Kaspersky’s advice is simple: “Start by taking control: verify links and websites before engaging, use strong, unique passwords and enable two-factor authentication for an extra layer of security. Be mindful of what you share online — and most importantly, remember that staying informed is your best defense.”
As the FBI has warned, “criminals often offer too-good-to-be-true deals via phishing emails, text messages, and fake advertisements on social media… Bottom line: if a deal looks too good to be true, it probably is! Stay clear of unfamiliar sites offering unrealistic discounts on brand-name merchandise. Scammers frequently prey on bargain hunters by advertising ‘One-Day Only’ promotions for recognizable brands.”
You have been warned.