Close Menu
Alpha Leaders
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
What's On
Mitch McConnell’s absence complicates Trump’s defense spending push amid Iran war

Mitch McConnell’s absence complicates Trump’s defense spending push amid Iran war

14 July 2026
How Bordeaux Is Adapting Fine Wine For A Hotter Future

How Bordeaux Is Adapting Fine Wine For A Hotter Future

14 July 2026
Iran mocks Trump’s reversal on Hormuz charges — ‘20% is of course too much. We will be fair’

Iran mocks Trump’s reversal on Hormuz charges — ‘20% is of course too much. We will be fair’

14 July 2026
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
Alpha Leaders
newsletter
  • Home
  • News
  • Leadership
  • Entrepreneurs
  • Business
  • Living
  • Innovation
  • More
    • Money & Finance
    • Web Stories
    • Global
    • Press Release
Alpha Leaders
Home » Gen Z is ‘giving up’ on homeownership—and it’s changing how they work, spend, and invest
News

Gen Z is ‘giving up’ on homeownership—and it’s changing how they work, spend, and invest

Press RoomBy Press Room10 March 20265 Mins Read
Facebook Twitter Copy Link Pinterest LinkedIn Tumblr Email WhatsApp
Gen Z is ‘giving up’ on homeownership—and it’s changing how they work, spend, and invest

The housing market only continues to look more bleak for younger generations—and it shows. The average age for a first-time homebuyer recently jumped to 40, signaling the housing market is starved for affordability.

And younger generations are so disappointed and frustrated by the state of the housing market they are spending more of their earnings than they are saving, they’re working less, and they’re making risky investments, according to a paper by Northwestern University and University of Chicago researchers. 

In other words, younger generations are “giving up.” That’s according to Northwestern’s Seung Hyeong Lee and Chicago’s Younggeun Yoo, who also cited a 2024 Harris Poll survey about the state of real estate that showed 42% of Americans and 46% of Gen Z respondents agreed with this statement: “No matter how hard I work, I will never be able to afford a home I really love.”

While households typically adjust consumption to stay on track with long-term goals like buying a home, younger people are crossing a “threshold at which they begin to give up on [buying a home] entirely.”

The idea that this generation is “giving up” is also echoed in an analysis by Gen Z’s favorite economist, Kyla Scanlon, who argues younger people face a sense of “financial nihilism,” a phenomenon in which they question the American Dream amid stagnant wages, student loan debt, and corporate dominance. 

Gen Z has “watched the American Dream rot before their eyes, as higher education becomes a luxury good, a housing crisis exacerbates the cost of living, all backdropped by political stagnation and rapid (perhaps even too rapid) technological advancement,” she wrote, making the point this generation has lived through not one, or two, but three major economic downturns. 

Gen Z doomspending and financial nihilism

The first phenomenon Lee and Yoo outline regarding Gen Z’s withdrawal from buying a home is that they’re spending more money than they’re saving. 

“We find that when home prices rise to the point where renters can no longer afford to buy a house within the foreseeable future by saving their wages, renters give up on home purchases and instead use their savings to increase consumption,” they wrote. 

Several other studies this year have shown Gen Z is doomspending rather than saving, with one study showing nearly half don’t even have an emergency fund saved up. A Bankrate survey also showed as many as 27% of Gen Z carry more debt than they do savings.

“Many Gen Zers find themselves walking a financial tightrope, torn between covering immediate expenses or setting money aside for emergencies and paying for goods on credit instead,” Aleksandra Medina, cofounder of finance app Frich, previously told Fortune.

Some of that may be owing to the fact Gen Z expects to inherit money and assets from the $124 trillion Great Wealth Transfer, but a Northwestern Mutual survey shows very few can expect a windfall of cash upon a relative’s death.

Gen Z doesn’t think it’s worth working hard to save up

We’ve all heard Gen Z supposedly doesn’t work as hard as other generations, which may or may not be true—it’s somewhat impossible to measure. Lee and Yoo found in their research Gen Z has cut down on their effort at work because they don’t think it’s worth it if they can’t afford long-term financial goals. They cite answers to psychographic questions about the importance of “always giving my best effort” at work. Their research shows the share of renters reporting low work effort is nearly twice the rate observed among homeowners.

“This shift is consistent with a reallocation of time and effort by discouraged renters,” the researchers wrote. “As the perceived returns to labor (in terms of progressing toward homeownership) diminish, so does the value they place on maintaining high work effort.”

Scanlon has a different take on Gen Z’s work effort, though. 

She argues: “Maybe it’s not that they don’t want to do anything anymore, but rather they don’t want to do anything in the way that it’s always been done anymore.” 

Gen Z is making risky investments

The third way Gen Z is responding to their inability to buy a home, the researchers argue, is by taking on risky investments, like buying cryptocurrencies. Their research also shows when buying a home for a Gen Zer seems unaffordable, they also increase their leisure spending.

“Renters with a plausible path to homeownership may exhibit lower risk tolerance, as significant losses could derail their progress toward that goal,” they wrote. “In contrast, those who have already given up on homeownership may perceive they have less to lose, and therefore engage more willingly in risky financial behavior.”

Other 2025 research indicates Gen Z is far more likely to own crypto than have a retirement account, illustrating how they’re more willing to take on riskier investments. And finance experts are worried about the pattern, they told Fortune’s Emma Burleigh.

“It’s never a bad thing for people in any generation to take interest in their personal finances,” Mark Smrecek, financial well-being market leader at Willis Towers Watson (WTW), told Fortune’s Burleigh. “I think as long as they’re looking at risk and reward based on what their goals are, it’s generally fine. But I do get concerned when I see over-indexing toward risky assets.”

A version of this story was originally published on Fortune.com on December 12, 2025.

More on Gen Z:

Evergreen Refresh Gen Z Housing housing costs Housing crisis Investment personal savings Retirement savings savings accounts work culture
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Copy Link

Related Articles

Mitch McConnell’s absence complicates Trump’s defense spending push amid Iran war

Mitch McConnell’s absence complicates Trump’s defense spending push amid Iran war

14 July 2026
Iran mocks Trump’s reversal on Hormuz charges — ‘20% is of course too much. We will be fair’

Iran mocks Trump’s reversal on Hormuz charges — ‘20% is of course too much. We will be fair’

14 July 2026
America pays workers just 27% of what its wealth allows — the worst in the OECD

America pays workers just 27% of what its wealth allows — the worst in the OECD

13 July 2026
These are the wildest claims in Apple’s lawsuit against OpenAI

These are the wildest claims in Apple’s lawsuit against OpenAI

13 July 2026
Elon Musk and Sam Altman accuse each other of scamming investors as each pitches their AI vision

Elon Musk and Sam Altman accuse each other of scamming investors as each pitches their AI vision

13 July 2026
Exclusive: Delaware Secretary of State partners with Norm Ai to propose the AIC, a legal entity for agents

Exclusive: Delaware Secretary of State partners with Norm Ai to propose the AIC, a legal entity for agents

13 July 2026
Don't Miss
Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

Unwrap Christmas Sustainably: How To Handle Gifts You Don’t Want

By Press Room27 December 2024

Every year, millions of people unwrap Christmas gifts that they do not love, need, or…

Exclusive: DeFi platform Azura launches after raising .9 million from Initialized

Exclusive: DeFi platform Azura launches after raising $6.9 million from Initialized

22 October 2024
Sam Altman’s World Wants To Scan Your Eyes To Prove You’re Human

Sam Altman’s World Wants To Scan Your Eyes To Prove You’re Human

22 October 2024
Stay In Touch
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Latest Articles
America pays workers just 27% of what its wealth allows — the worst in the OECD

America pays workers just 27% of what its wealth allows — the worst in the OECD

13 July 20263 Views
A Psychologist Reveals When You’ll Hit Your ‘Peak Form’ In Life

A Psychologist Reveals When You’ll Hit Your ‘Peak Form’ In Life

13 July 20262 Views
These are the wildest claims in Apple’s lawsuit against OpenAI

These are the wildest claims in Apple’s lawsuit against OpenAI

13 July 20262 Views
How To Download 1st iPhone Public Beta — Starting Now

How To Download 1st iPhone Public Beta — Starting Now

13 July 20262 Views

Recent Posts

  • Mitch McConnell’s absence complicates Trump’s defense spending push amid Iran war
  • How Bordeaux Is Adapting Fine Wine For A Hotter Future
  • Iran mocks Trump’s reversal on Hormuz charges — ‘20% is of course too much. We will be fair’
  • Did Meta Signal The AI Boom Is Overbuilt? Wall Street Cheered Anyway
  • America pays workers just 27% of what its wealth allows — the worst in the OECD

Recent Comments

No comments to show.
About Us
About Us

Alpha Leaders is your one-stop website for the latest Entrepreneurs and Leaders news and updates, follow us now to get the news that matters to you.

Facebook X (Twitter) Pinterest YouTube WhatsApp
Our Picks
Mitch McConnell’s absence complicates Trump’s defense spending push amid Iran war

Mitch McConnell’s absence complicates Trump’s defense spending push amid Iran war

14 July 2026
How Bordeaux Is Adapting Fine Wine For A Hotter Future

How Bordeaux Is Adapting Fine Wine For A Hotter Future

14 July 2026
Iran mocks Trump’s reversal on Hormuz charges — ‘20% is of course too much. We will be fair’

Iran mocks Trump’s reversal on Hormuz charges — ‘20% is of course too much. We will be fair’

14 July 2026
Most Popular
Did Meta Signal The AI Boom Is Overbuilt? Wall Street Cheered Anyway

Did Meta Signal The AI Boom Is Overbuilt? Wall Street Cheered Anyway

14 July 20262 Views
America pays workers just 27% of what its wealth allows — the worst in the OECD

America pays workers just 27% of what its wealth allows — the worst in the OECD

13 July 20263 Views
A Psychologist Reveals When You’ll Hit Your ‘Peak Form’ In Life

A Psychologist Reveals When You’ll Hit Your ‘Peak Form’ In Life

13 July 20262 Views

Archives

  • July 2026
  • June 2026
  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • March 2022
  • January 2021
  • March 2020
  • January 2020

Categories

  • Blog
  • Business
  • Entrepreneurs
  • Global
  • Innovation
  • Leadership
  • Living
  • Money & Finance
  • News
  • Press Release
© 2026 Alpha Leaders. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.