Unlike Samsung’s repeated Galaxy S25 promotions and Google’s constant Pixel 9 price drops, Apple discounts are rare, which is why Amazon’s latest iPhone 16 deal is worth taking a look at.
The retailer has slashed the price of all current iPhone 16 models in the U.K., including the iPhone 16e, a month before the iPhone 17 lands. They’re not the most dramatic price drops, particularly when they’re compared to Samsung’s latest free Galaxy Watch 7 deal. But Apple fans will be happy to see any sort of discount for the resolutely expensive iPhone.
- iPhone 16 – £698 ($938.74), £101 off ($135.83)
- iPhone 16 Plus – £798 ($1073), £101 off ($135.83)
- iPhone 16 Pro – £999 ($1343), £100 off ($134)
- iPhone 16 Pro Max – £1,299 ($1747), £100 off ($134)
- iPhone 16e – £544 ($731), £55 off ($73)
These are obviously not huge discounts, but it is rare to see an unlocked, current-generation iPhone prices cut by more than this. Some extra money can be saved via Amazon’s trade-in platform, which lets you trade in more than one device at a time. The used-phone valuations are almost competitive, which is an improvement on the paltry prices the company has offered in previous sales. Here’s a selection of trade-in valuations against Samsung and Apple’s current pricing.
- Apple iPhone 13 Pro Max 256GB Amazon price: £277 ($372), Samsung Price: £330 ($443), Apple price: £330
- Apple iPhone 14 Pro Max 256GB Amazon price: £358 ($481), Samsung Price: £455 ($611), Apple price: £455
- Samsung Galaxy S22 Ultra 256GB Amazon price: £179 ($240), Samsung Price: £221 ($297), Apple price:n/a
- Samsung Galaxy S23 Ultra 256GB Amazon price: £274 ($368), Samsung Price: £380 ($511), Apple price:n/a
So the first thing is that Apple U.K. only accepts iPhones for trade-in. But the U.S. site has the Galaxy S22 Ultra priced at $160 (£118) and the Galaxy S23 Ultra at $250 (£185), both less than Samsung and Amazon’s respective offers. Apple’s trade-in pricing matches Samsung’s numbers, which isn’t a surprise considering they’re in direct competition. But Amazon’s prices remain significantly below those of Apple and Samsung. That is the price you pay for a cheaper upfront device.
Apple Weighs Price Rises For The iPhone 17
There is a decent chance that the iPhone 17 series will be more expensive at launch than the iPhone 16 lineup was. A report from The Wall Street Journal in May stated that Apple was considering increasing prices to offset proposed trade tariffs with China, where the bulk of iPhone manufacturing happens. These price rises would be blamed on new features, with Apple weary of directly blaming any increases on tariffs.
More recent rumours suggest that a $50 price hike is likely for the iPhone 17 Pro option, as my colleague David Phelan explains.
“Regular leaker Instant Digital has claimed, in a post spotted by MacRumors, that the next iPhone 17 Pro will cost $50 more than it does now. This chimes with previous reports that every iPhone will see a $50 price increase compared to current counterparts.”
That $50 could be covered by raising the iPhone 16 Pro’s base storage model to 256GB, up from 128GB. Doing this, though, could result in an effective price cut, as MacRumours explains. “It’s possible that Apple could increase the iPhone 17 Pro’s base storage to 256GB, bringing it in line with the Pro Max, to help justify its $50 price increase. That would represent an effective price cut of $50 over today’s iPhone 16 Pro with 256GB of storage and help to simplify the lineup.”
