It may seem odd that Nintendo’s Switch 2 has been the fastest-selling console in history, but now the company is facing a rapid stock drop due to uncertainty about the console.
After previously reaching a record high of ¥14,795 in August 2025 due to initial blockbuster Switch sales, it has fallen 32.7% to ¥9,950 as of this past week. Also, last week, Nintendo president Shuntaro Furukawa spoke about the Switch 2’s profit margin in the face of rising costs:
“We procure from suppliers based on our medium- to long-term business plans, but the current memory market is very volatile,” he said. “There is no immediate impact on earnings, but it is something we must monitor closely.”
There are likely a few things factoring into the decline in share price:
- Uncertainty about the Switch 2 raising prices in the future, potentially affecting sales. Nintendo has so far avoided raising the $450 price of the Switch 2 amid rivals like PlayStation and Xbox dramatically raising prices on older hardware. Nintendo has even raised the price of the original Switch, but it may be a matter of time for the current console, which already launched $150 higher than the $300 original Switch. That did nothing to slow launch sales, however.
- Another issue here is the idea that Nintendo has yet to produce a system-defining hit for the Switch 2, which is at least a little odd, considering it released with Mario Kart World, with Mario Kart being the best-selling series on the Switch, more so than new Mario or Zelda games. Though I think the idea is that they want…a new Mario or Zelda game. Also this year, Donkey Kong Bananza was a Game of the Year contender, but it was largely ignored amid higher-profile games.
I would…not be concerned about Nintendo. It is better positioned than the other console manufacturers right now and the Switch 2 is still a blockbuster seller as other current-gen systems watch their sales decline sharply (Xbox is barely even a contender anymore at all). Nintendo is far from the only company dealing with increased component costs, and it’s managed to hold out so far. Though a price hike to $500 in the future certainly does not seem out of the question, and AI continuing to devour all necessary tech will not be ending any time soon, unfortunately.
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