Browsing: Advertising
Ex Meta integrity chief says new report reveals ‘disappointing’ ad fraud epidemic at the tech giant
A sweeping Reuters investigation has put a price tag on Meta’s tolerance for ad fraud: billions of dollars a year.…
Founder of $100 million company says she quit her day job to rebuild her father’s Cape Cod chip empire—and there ‘wasn’t time’ to worry about nepotism
Serial entrepreneur Nicole Bernard Dawes seemed destined to build million-dollar food brands. As a kid, she grew up working the…
For Hannah Kelly, dining is more than a transaction. As chief marketing officer of Resy, the restaurant reservation platform owned…
The global economy is undergoing a profound transformation, with one topic dominating executive suites and boardroom discussions: artificial intelligence (AI).…
FDA warns Hims & Hers and other weight loss drugmakers to remove ‘false and misleading’ advertising
For the first time, federal health officials are taking aim at telehealth companies promoting unofficial versions of prescription drugs — including popular…
When Google became the dominant search engine around 2004, not everyone was happy. Everyone from book publishers to music studios…
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Nearly 40 years ago, Nike introduced its iconic “Just do it” slogan, which ultimately fueled one of the most successful…
An Indiana lawyer named Mark Zuckerberg is suing Meta, saying his Facebook pages keep getting disabled because he was ‘impersonating a celebrity’
It’s Mark Zuckerberg v. Mark Zuckerberg. An Indiana bankruptcy lawyer who shares a name with the Meta cofounder and CEO…
I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f.…
‘Love Story’ for markets: Travis Kelce unveils American Eagle collection right after Taylor Swift engagement
When Taylor Swift announced her engagement to Travis Kelce this week, fans got more than just a ring reveal. Within…











