Browsing: Advertising and Marketing
Clarence O. Smith, who convinced skeptical mainstream advertisers of the power and worth of the Black female consumer market as…
Americans, struggling with rising costs, have been looking for ways to cut back on nonessential spending. But Disney, so far…
“TikTok is here — we are here,” Khartoon Weiss, the company’s vice president of global business solutions, told a packed…
The expansion of the loophole for tariff-free shipments of goods nearly a decade ago gave rise to Temu, Shein and…
Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York…
Persuading people to spend money in a time of unpredictable tariffs is proving to be a complicated calculation for the…
Rick Levine, an award-winning television commercial director who brought a big-screen sensibility to the small screen with widely celebrated spots,…
Bostonians like to brag about their celebrities with big personalities — David Ortiz, Mindy Kaling, Mark Wahlberg, to name a…
“No Other Land” has racked up festival awards, critical acclaim and the Oscar for best documentary feature. Yet the film,…
In an emotional advertisement running on Facebook and Instagram over the past month, a young woman, Katie, talks about being…