Browsing: Advertising
I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f.…
‘Love Story’ for markets: Travis Kelce unveils American Eagle collection right after Taylor Swift engagement
When Taylor Swift announced her engagement to Travis Kelce this week, fans got more than just a ring reveal. Within…
‘Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover
Subway was thrown—literally—into the spotlight after a D.C. resident and then-Justice Department employee hurled one of the sandwich chain’s footlongs…
Meta wants to speed its race to ‘superintelligence’ — but investors will still want their billions in ad revenue
Meta is doubling down on its so-called race to “superintelligence,” reshuffling its AI organization once more as its new Meta…
I went from side-hustling to running a $27 million-a-year marketing agency that works with MrBeast: Here’s my most important investment
Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny. But what is it…
Rae and David Liu, the brother-sister co-founders behind luxury leather accessories brand Leatherology, “had the entrepreneurial bug” from a young…
The great smoothing is here. But what if friction isn’t failure? What if it’s the only thing left that still…
Becoming WPP’s CEO wasn’t on Mark Read’s ‘roadmap’—today he’s transforming the advertising giant with AI
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Microsoft released a 56-second ad for the Surface laptop on January 30, and no one realized that it was partially…
Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing increasingly muddled for…












