Browsing: CMO
Inside Fortune 500 boardrooms, chief marketing officers are grappling with a new and uncomfortable reality: the playbook they’ve relied on…
A recurring theme on and off stage at Cannes Lions International Festival of Creativity this year was just how drastically the marketing job has changed. It’s no…
Fortune opened its flagship Fuel Up event at Cannes Lions International Festival of Creativity with a panel discussion with Gstaad Guy, the fictional Swiss bon vivant…
For all the star-studded splendor of the Cannes Lions International Festival of Creativity, its origins were remarkably modest. To find them, you must leave…
During the pandemic, Qualcomm marketing manager Brent Summers got curious about AI. That curiosity turned into something bigger: a company-wide…
At first, I really thought I needed a big title.I cofounded Mid-Day Squares in 2018 with my sister and her…
In an age of austerity and AI, a long-simmering trend is accelerating During my days as a consultant at Deloitte,…
Generative AI has taken the marketing world by storm over the last few years — but unsurprisingly, attitudes toward AI…
As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the…
A recent Gartner study found that 63% of marketing leaders plan to invest in generative AI tools in the near…