Browsing: Formula 1
Formula One, the elite motorsport, and Lego, the famous brick-building toy, have one thing in common—both brands have legions of…
LVMH and the organizers of the Formula One races have signed a major sponsorship deal potentially worth $1 billion, with…
American Express is using Olivia Rodrigo concerts and F1 to attract Gen Z in its long-neglected European market
For many, the American Express card is seen as a badge of success. But, as many cardholders in Europe will…
Jaguar Land Rover built the world’s best electric race car. Here’s how they plan to put that tech into tomorrow’s EVs
Jaguar TCS won its first Formula E Teams title on Sunday at London’s unique indoor/outdoor ExCel Centre track, marking the…
Formula 1 and Amazon debut AI ‘Statbot’ to personalize broadcasts as often-predictable races end up with Max Verstappen winning
At the Spanish Grand Prix on Sunday, Formula 1 plans to debut a new artificial intelligence “Statbot” with Amazon.com Inc.,…
Formula 1 has a problem. The high-speed racing league has been described as “a boys’ club,” Susie Wolff, the former…
After making Formula 1 history, Susie Wolff is paving the sport’s on-track gender revolution: ‘I live with my elbows out’
There’s no rule barring women from competing in Formula 1, but you can still only count on two hands how…
Charlotte Tilbury’s beauty brand made Formula 1 history. Now the ‘adrenaline junkie’ is upending the sport with race-day makeup touch-ups and lipstick-colored cars
Beauty mogul Charlotte Tilbury is an unlikely evangelist for Formula 1. And yet the former makeup artist to the stars…
Liberty Media Corp., owner of the Formula 1 racing business, is seeking additional funds from the principality of Monaco as…
Ex-wife of British F1 billionaire Bernie Ecclestone sets up family office to manage her $881 million divorce settlement
The superrich have often faced an age-old dilemma in handling their eye-watering fortunes. Do they invest in the stock market?…