TCL’s First Olympics Promotion Gives Buyers Of Bigger TVs More Chances To Win

TCL’s seemingly relentless quest to become a household name in all corners of the AV world took a big leap forward earlier this year when the brand was named as a Worldwide Partner for the International Olympic Committee. Now TCL has followed this announcement up with its first Olympics-themed promotion, giving two lucky TCL TV buyers the chance to win all-expenses-paid tickets to watch the upcoming 2026 Winter Olympics in Milan.

Anyone who buys a TCL in the U.K. or Ireland between now and 23:59 (U.K. time) on October 1 will be able to enter a draw for one of the two Winter Olympics prizes on offer. While you’ll obviously need a big slice of luck to win this draw, though, TCL has added an unusual twist to the promotion that gives you a way of improving the odds in your favour by buying bigger TVs.

Essentially, the size of the TCL TV you buy translates directly into how many entries go into the draw in your name. Buy a 32-inch TCL TV, and you’ll earn yourself 32 prize entries. Buy a 98-inch TV and you’ll secure 98 prize draw entries.

This novel approach to a prize draw promotion also gives TCL a way of nudging consumers towards the king-sized TVs that have become such a key part of its global TV strategy over the past couple of years.

To be eligible for TCL’s debut Olympics-themed prize draw, you first of all need to be at least 18 years old and a resident of the U.K. or Ireland. You then need to have bought a TCL TV within the period the promotion is running for (which actually stretches back to 8am on September 4) from a participating retailer. The list of participating retailers comprises: Reliant T.V. (St Annes) Limited, Marks Electrical Plc, Hughes TV and Audio Limited, Combined Independents (Holdings) Limited, Currys plc, Costco, Soloco Limited, Argos, The Very Group, EE, AO Retail Limited, amazon.com and Richer Sounds.

Then you’ll need to upload a purchase receipt for your TCL TV to TCL’s Winter Olympics promotion portal by October 14. If you happen to have a lot of rooms in your house you want to put new TVs in, TCL will let you enter the prize draw with as many as five different TVs bought within the promotion period.

Apparently the entry form will also ask you to select the size of the TV you’ve bought so you are granted the correct number of prize draw entries – though presumably TCL can also double check this from the details of the purchase receipt.

Next you’ll need to input your full name, email address, mobile number and country of residence, before confirming you’ve read and accepted the promotion’s terms, conditions and Privacy Policy details. Then submit your participation form and keep your fingers crossed until the two winners are contacted by email from 15th October.

Make sure you do keep an eye on your emails after that date, as TCL states that winners will have to have followed the emailed instructions about claiming their prize by November 12 if they don’t want an alternative winner to be drawn.

The exact terms of the prize the two lucky winners will win, finally, are as follows:

Return economy flights to Italy (pre-booked) – estimated value of £200 per person
One night hotel accommodation (pre-booked) — estimated value of £260 per person
Access to two sets of tickets to two-day Olympic events – estimated value of £650
Allowances provided for:
- Meals – estimated value of €400 per person
- Airport transfers – estimated value of €400 per person.

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