Browsing: Nike
Flailing, Nike is bringing a senior executive out of retirement to help it fight the sneaker wars
As part of Nike’s three-year cost-saving plan to bring it back from slumping sales and compete with a new wave…
Adidas CEO Bjorn Gulden revived the iconic sports brand by relying on gut instinct—unlike his analytical predecessor
No matter how Germany fares during Euro 2024 over the coming three weeks, an era of sorts will end for…
A renowned photographer claims Nike ‘snookered’ him out of the picture that would become the Air Jordan logo
In 1984 at a photo shoot for the U.S. Olympic team, basketball met ballet. That’s when a 21-year-old player from…
Ex-Facebook and Nike diversity manager gets 5 years in jail over $5m fraud scheme: Lawyer says she ‘got caught up’ in Facebook’s ‘move fast and break things’ culture
A former diversity and inclusion manager at Facebook and Nike has been sentenced to five years and three months in…
Nike’s secret department named ‘DNA’ is home to the first Air Max—but even staff on the mysterious team can’t avoid $2 billion cost-cutting scheme
Hidden within the depths of the Nike headquarters in Beaverton, Oregon is a specialized team tasked with preserving artifacts important…
Converse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet
Sneaker brand Converse is the latest subsidiary of parent company Nike to feel the heat from the sneaker giant’s $2…
Peloton, the fallen fitness unicorn, faces a harsh truth despite its shiny new deal with Hyatt hotels: ‘I don’t think they thought [about] what was going to happen post-pandemic’
Just years after its rapid rise to success, fitness unicorn Peloton is struggling with flatlining sales and controversies. Analysts say…
WNBA superstar Caitlin Clark is getting ready to sign an eight-year, $28 million deal with Nike, according to reports. Clark,…
Nike Inc. will have eliminated about 740 jobs at its headquarters by late June as part of its multiyear cost-cutting…
Adidas predicts profit boost due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock
Adidas AG raised its profit target for the year amid strong demand for classic sneakers like the Samba and a…