Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users.
Today, all that has changed. Interest rates are no longer zero, and the cost of capital is much higher. Investors are more concerned about customer acquisition costs and unit economics. Startups need to stay lean, and founders need to be creative in how they reach, activate, and convert customers.
Incredibly, just as startups around the world were being forced to tighten their belts, they were given a magical new technology that stretches their go-to-market (GTM) dollars further than ever: generative AI.
The rest of this article is locked.
Join Entrepreneur+ today for access.
